Effective Digital Content

This material covers good practice in writing and structuring information for the web.

This course, previously known as Writing for the Web, covers good practice in writing and structuring information for the web.

It also includes guidance on data protection, information retention issues and improving performance in search engine results.

Self-enrol Learn course

This is an online self-paced course, open to staff and students at the University of Edinburgh. To enrol, please follow these steps:

1. Log-in to Learn at www.learn.ed.ac.uk or through MyEd.
2. Select Course Catalogue in the top right corner.
3. The Search Catalogue options will load. Type“Effective digital content” (no quotes) in the search catalogue section and select Go.
4. Expand the options menu next to the ls_Writing_for_the_Web Course ID (you’ll need to hover over it to see the menu). Select Enrol. 
5. The self-enrol overlay will load, providing further course information. Select Submit. An enrolment success screen will load, select OK to access the course.
6. The next time you log-in to Learn the course will appear in your Current Courses list. Click on the course name (Effective Digital Content: Engaging your online audiences) to access it.

If you experience any access issues, please contact the IS Helpline.

Further details

Further information about this course can be found on the Website Programme's training webpage.