University Website Publishing

Effective Digital Content: Engaging your online audiences

This session is mandatory if you need access to EdWeb. It is open to all staff and students and available online.

This editorial training course covers good practice in writing and structuring information for the web. It also includes guidance on GDPR and improving performance in search engine results.

What you’ll learn

Find out how to:

  • get your critical information noticed
  • make your content more accessible
  • improve your search engine rankings
  • meet data protection legislation

Who should attend?

The session is for anyone who creates digital content for the University - whether it is for a University website or internal site (for example Confluence or SharePoint), and whether you publish it directly or pass to colleagues to put online. 

It's deliberately non-technical, and it doesn’t matter how you put your material online.

Study online

You can complete the course using Learn at any time, at your own pace. It should take around two hours altogether.

To register on the course:

  1. Login to Learn  using your University username and password

  2. Select ‘Course Catalogue’ in the top right corner

  3. The ‘Search catalogue’ options will load. Enter the course name (Effective Digital Content: Engaging Your Online Audience) in the search catalogue section and select ‘Go’. If you aren’t sure what the name of the course is, try ‘Browse Categories’

  4. Expand the options menu next to the relevant Course ID (you’ll need to hover over it). Select ‘enrol’. 

How and why we developed the online version

On our team blog, you can read more about the development of this course in Learn.

Effective Digital Content posts - Website and Communications blog