University Website Publishing

Effective Digital Content (Writing for the Web)

This session is mandatory if you need access to EdWeb. It is open to all staff and students and available online or in person.

This editorial training course covers good practice in writing and structuring information for the web. It also includes guidance on data protection, freedom of information issues and improving performance in search engine results.

What you’ll learn

Find out:

  • How to get your critical information noticed
  • How to make your content more accessible
  • How to improve your search engine rankings
  • How not to fall foul of data protection law

Who should attend?

The session is for anyone who creates content for a University website - whether they publish it directly or pass to colleagues to put online.

It's deliberately non-technical, and it doesn’t matter how you put your material online.

Study online or face to face

You can complete the course using Learn at any time, at your own pace. It should take around two hours altogether. Otherwise, you can book to come along to one of our in-person training sessions, which give you the chance to ask questions and discuss things in a group. The materials are the same.

Online version

To register on the course, click the self-enrol link below, then:

  1. Log in (top right corner), then login with EASE
  2. Click "self-enrol"
  3. "Browse Course Catalogue"
  4. Search for "Effective Digital Content"
  5. Use the drop-down arrow, select "Enrol"
  6. A confirmation will appear -"click 'Submit"

Effective Digital Content – self enrol on Learn [login needed]

Live version

You can book a place on the in-person training through the Events booking system.

Book now to attend face-to-face training [login needed]

How and why we developed the online version

On our team blog, you can read more about the development of this course in Learn.

Bringing Writing for the Web onto the web - why we did it (February 2017)

Why 'Effective Digital Content'? (March 2017)

Effective Digital Content launched (April 2017)

Update and relaunch for ‘Effective Digital Content’ (February 2019)