We use a number of tools that monitor visitor behaviour on our website to help us improve our information and services.
|_ga, _gat||A random unique number or string of letters and numbers to identify your browser, the times and dates that you interacted with the site recently and the marketing materials or referring pages that led you to the site.||Google Analytics is a web analytics service provided by Google, Inc. ('Google'), to help us see how our website is used. In doing so information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. The data collected by Google Analytics is used to analyse how frequently the same people revisit the University website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you.||The longest lasting cookie expires 2 years after your last visit to the website. Others are deleted 6 months, 30 minutes and the moment you close your browser.|
|is_returning||The number 1 and no more detail||This cookie is used on some pages to identify people who have returned to the University website after visiting before. When you visit some pages on the website, this cookie may be set. It stores only one piece of information – the fact that you’ve visited the website before. This cookie does not identify you personally and is not linked to any other information we store about you.||This cookie expires 5 years after your last visit to the University Website.|
|Google analytics: _ga, _gid||Google analytics - records visitor numbers and demographics||Google analytics cookies record visitor numbers and demographics in the aggregate.||Google analytics - _ga expires after 2 years, _gid expires after 24 hours|
|optimizelyBuckets, optimizelySegments, optimizelyEndUserId||Optimizely cookies - random strings of numbers or letters||Optimizely is split testing software that can serve different pages to audiences for testing purposes.||Optimizely is split testing software that can serve different pages to audiences for testing purposes.|
|cfduit||random strings of numbers or letters||Set by the Cloudflare service. It is used to improve site speed and performance and does not record any personal information.||6 months|
|utmmedium, utmTrackIID, utmcampaign||UTM tagging of listings||UTM tags help advertisers monitor the performance of their listings/adverts on the internet. When enabled these cookies are used to tell Google Analytics for the destination website (in this case ed.ac.uk) which PhD listing the visitor has come from. Data used in the aggregate.||The cookie is deleted when you close your web browser.|
|ServerID||Sets a number identifying a web server.||Used to manage users’ sessions and balance website load to ensure that website performance is optimal.||The cookie is deleted when you close your web browser.|