The University sometimes uses tracking pixels that set cookies to assist with delivering online advertising.
Cookies are widely used in online advertising. Neither the University of Edinburgh nor our advertising partners can gain personally identifiable information from these cookies.
We sometimes use tracking pixels to assist with our marketing and delivery of online advertising. By better understanding what our audiences are interested in, we can more efficiently promote the University. The technology to do this is made possible by cookies and as such we may place a “remarketing cookie” during your visit. We are unable to proactively reach out to you personally as the process is anonymized, but you can opt out of these cookies at any time.
|ANON_ID||Automated system collects “click stream data” related to your visit to the property. Click stream data can include information such as your IP address, device identifier, operating system, browser type and language, content or pages viewed, the date and time at which that content was viewed and any interaction with content and advertisements on those properties. We do not use, store or collect information such as name, email address, telephone number or postal address.||The anonymous hashed id in the cookie links the web user's browser to a profile which contains the behaviours the user has displayed.||After 3 months|
How to control remarketing cookies
The tracking pixels we currently use are for Facebook, Twitter and Google Remarketing.
Opt out of advertising cookies
You can opt out of almost all advertising cookies by updating your preferences on the “Your Online Choices” website. It is worth noting that opting out of advertising cookies won't stop you seeing adverts, just that they won't be tailored specifically to you.