User Experience (UX) service


Personas are representations of archetypal users of your products.

What is it?

Personas are a collaborative research & communication tool to help keep your product user focused.

Personas help illustrate why a product or feature would not work for the target user, and allow for teams to design with the same user in mind, thus creating a more coherent user experience.

When to use

You should create personas at the start of your project as they can inform product functionality and highlight new opportunities. Personas should evolve over time as your understanding of your users develops.

Read our case study of using personas: BI/MI user research

Further reading

Personas information on

How to: Create a user persona on Xtensio website

Using proto-personas for executive alignment on UX Magazine

The essence of a successful persona project on UIE website

Persona posts on the University Website Programme blog

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