Personas are representations of archetypal users of your products.
What is it?
Personas are a collaborative research & communication tool to help keep your product user focused.
Personas help illustrate why a product or feature would not work for the target user, and allow for teams to design with the same user in mind, thus creating a more coherent user experience.
When to use
You should create personas at the start of your project as they can inform product functionality and highlight new opportunities. Personas should evolve over time as your understanding of your users develops.
UX Service training
Get training in personas as part of our UX training package.
If you’re looking for online training, University of Edinburgh staff (non-visiting) can access Chris Nodder’s Creating Personas training on Lynda.com.