For students

Marketing and sales

Getting your product or service to market is key for any business. To help you achieve this you will need a good marketing and sales plan – use these resources to get started.

Buyer Journey is an interactive infographic that discusses all of the stages of the buyer’s journey, from awareness to decision, to help you understand your audience's behaviour.  Learn what you can do to help your customers move from one stage to another effectively.

Social Media Marketing Plan is a useful guide on how to plan and execute an effective social media strategy. You can also download a free template to quickly and easily plan your own strategy. 

Use this Build Your Brand Toolkit  to design your own logo, create marketing assets and build your website. 

This guide on How to Build a Visual Identity has been put together by the branding agency ‘The Team’.  The guide is aimed at startups, small businesses, and anyone who is looking to distinguish their business from the competition. It explores key graphic elements for formulating a visual identity, along with the importance of each element and real-world examples used by major brands.