For students

Creating a Minimum Viable Product

You should always look to test your product or service idea at an early stage. This will help you avoid expensive mistakes and get you to focus on the importance of the user experience. Use this resource to develop a Minimum Viable Product (MVP) which you can test on potential customers.

A Minimum Viable Product (MVP) is a development technique that helps you to collect the maximum amount of validated learning about your customers and their behaviours. As a result, you can gain an understanding about your customers’ interest in your ideas before fully developing them. Use the Minimum Viable Product website to validate your business ideas, new projects or features.

Value Proposition Design Book helps you to create a unique value proposition for your business idea. Use this highly practical guide to create compelling products and services that your customers want.