Postgraduate study

Creative Industries MSc

Awards: MSc

Study modes: Full-time

Funding opportunities

Programme website: Creative Industries

A new, interdisciplinary degree with the Edinburgh Futures Institute

Creative and cultural industries shape how we experience our lives, including the ads and movies we see, the music we listen to and the festivals and performances we attend. They shape our quality of life, generating cultural, social and economic value to individuals, organisations and society. To create this value, creative organisations rely on data to generate new opportunities, create new strategies, track the effectiveness of their strategies, and persuade others of their value, whether funders, consumers or collaborators.

This unique MSc programme brings together cross-disciplinary expertise and knowledge in data analytics, creative thinking, business and law to understand the complex challenges facing the creative industries. It is a bold, innovative programme designed to develop your knowledge and skills for leading the cultural and creative institutions of the future.

You will learn to apply interdisciplinary knowledge within a project team in order to respond to live challenges set by our partner organisations, and you will create and apply knowledge from different areas using data-informed approaches. A strong focus of the programme is on learning to collaborate and work with others as you develop the leadership skills needed to coordinate the diverse specialisms, organisations and individuals needed to deliver creative experiences and products.

Studying with us will help you build professional and leadership skills as you work directly with world-class cultural organisations in the City of Edinburgh. This programme makes excellent use of Edinburgh as a cultural capital and you will benefit from established relationships with organisations in cultural heritage, festivals and advertising.

Postgraduate Study at the Edinburgh Futures Institute

This programme is part of an interconnected portfolio of postgraduate study in the Edinburgh Futures Institute (EFI). EFI supports interdisciplinary teaching, learning and research that is focussed on complex global and social challenges. Our programmes are all taught by academic experts from many different subject areas, and as an EFI student you will develop creative, critical and data-informed thinking that cuts across traditional disciplinary boundaries. You will have the space to think deeply about questions linked to your own passions and professional goals, and will develop a team project based on a live challenge set by one of our partner creative organisations or proposed by a student, incorporating issues and themes that you wish to develop.

As well as knowledge specific to your area of study, studying at EFI will give you the skills and understanding you need to become a creative, confident and critical citizen in a fast-changing world. These will include core data skills, data ethics, the ability to interrogate issues of global scope, and the creative and analytic approaches to knowledge that are vital for building better futures. You can join us regardless of whether you already have skills in the use and application of digital data.

Students on the programme study the following:

  • A portfolio of EFI ‘shared core’ courses (40 credits) which teach the essential critical and hands-on data skills, enquiry methods, ethical and creative capacities needed to underpin your programme-based studies.
  • Three core courses (30 credits) that establish the foundations of strategy and business models, and apply them in a client consulting course with a leading cultural or creative organization.
  • A project (which takes the form of a 20-credit ‘integration and project planning’ course, and a 40-credit team project) based either on a challenge set by a client or proposed by a student.
  • A wide choice of short 10 credit optional courses (50 credits), at least two of which must be on topics related to your programme, with scope to study across the entire EFI portfolio.

This is a full-time one-year programme, based on-campus in Edinburgh so it can benefit from the city’s strong cultural organisations.

Core courses

You will take the following 10 credit core courses for your programme:

  • Creative Markets teaches the fundamentals of strategy, competitor analysis and business models that enable leaders to create and capture value amidst the demand uncertainty that permeates the creative industries.
  • Intellectual Property in the Creative Industries examines intellectual property rights in the creative industries to protect intangible assets and identify which rights generate possible revenues and are appropriate for different business models.
  • Client Consulting project applies knowledge of Creative Markets and Intellectual Property to a client-led challenge with a cultural or creative organisation.

You will also take the following 10 credit shared core courses, which are compulsory for EFI students on all programmes:

  • Interdisciplinary Futures
  • Insights Through Data or Text Remix (choose one)
  • Ethical Data Futures
  • Representing Data or Building Near Futures (choose one)

These shared core courses place you in cross-disciplinary teams with students from other programme areas. They will teach you to collect, manage and analyse computational datasets, and to use emerging methodologies for mapping and designing the future. They will also teach the fundamentals of data ethics, while supporting you to use your creative skills in the analysis and representation of data-informed and qualitative inquiry.

Optional courses

EFI will offer a wide portfolio of about 40-50 optional courses taught by academic staff from across many discipline areas including approximately five to eight courses on topics associated with your programme. The exact courses will vary from year to year – in 2022-23 the courses associated with your programme may include:

  • Cities as Creative Sites: Urban Studio
  • Critical Creative Diversity
  • Culture, Heritage and Learning Futures
  • Pitching Your Stories, Services and Products
  • Strategic Change Leadership for Creative Industries

Optional courses from across the wider portfolio will cover a range of themes and topics, such as:

  • Critical perspectives on how new technologies are changing society
  • Data, programming and research skills that advance the skills taught in the EFI shared core
  • The causes and consequences of inequalities around the world
  • How new and rapidly changing technologies and data sources are transforming the future of democracy
  • What the future of education might look like
  • How narratives drive the way we understand the world
  • Bringing service design and service management together to build change in a data-driven society

The project

The project for the Creative Industries programme will address complex, live challenges facing the creative industries via a combination of individual and team work. During the 20 credit integration and project planning course, you will develop an individual project idea, which can be a theme arising out of the client consulting project, or a proposal for a project on an issue or concern that particularly interests you personally or professionally. You will then work with other students in a team on a 40 credit final project. You will be able to pitch your own ideas for a topic, and external clients will also propose topics. Teams can submit their final team project report as a written piece of work, or combine text with other forms as appropriate – video, visualisation, a digital artefact, performance, code. It is your chance to apply an interdisciplinary perspective and a methodologically robust approach to a live issue of importance to the creative sector.

On successful completion of this programme, you will be able to:

  • Build deep understanding of creative industries and markets, and the critical challenges they face.
  • Understand the role of data and data-driven innovation in addressing these challenges and apply data-informed insights to the creative industries.
  • Integrate insights from Business and Law to conceptualise innovative business models for the creative industries.
  • Work with world-class cultural organisations to apply team-based learning to live challenges.
  • Develop leadership, communication, team-working and analytic skills relevant to the creative industries

The Creative Industries programme provides core knowledge and ability - for example in marketing, digital strategy and consumer and audience engagement - that you will be able to apply to real, live challenges faced by the cultural sector. It will prepare you to take up leadership and management roles in a variety of creative and cultural sectors such as the creative industries, arts management, cultural heritage, and cultural tourism. For mid-career professionals, the programme offers the opportunity to expand, deepen and apply knowledge to new contexts, strengthening existing skills and developing new approaches which can be applied in professional work.

The core elements of the programme address the data and higher-order skills we know are important for the future of work, confident and critical citizenship, and a thriving, just society.

What does interdisciplinary study mean?

Interdisciplinary study is at the heart of the EFI programmes. It means the ability to synthesise and apply knowledge and skills from across different disciplines, and is crucial to addressing many current complex challenges and planetary-scale issues. The EFI shared core courses draw on diverse disciplines to support you to work creatively and ethically with all kinds of data. Each programme develops interdisciplinary perspectives in the ways most appropriate to their specific domain and focus. And finally – because you will have such wide choice in the optional courses you choose to take in EFI – you will have the flexibility to design your own disciplinary pathway through your studies, integrating your insights and reflecting on their interdisciplinary power through your project-related work.

How you will learn in EFI

EFI uses an approach to teaching called ‘fusion teaching’. This approach makes it possible for on-campus and online students to study together as a single cohort. While students on the Creative Industries programme will study on-campus in Edinburgh, they will share many courses (particularly the EFI shared core courses and optional courses) with a mixture of on-campus and online students from other EFI programmes. To enable this fusion model, students will study in teaching spaces and digital learning environments designed to enable on-site/online sharing of teaching and learning activity. For courses delivered in the fusion format, classes and contributions will be recorded and livestreamed so that they can be shared – and learning communities built – across modes and time-zones.

For courses delivered within the fusion teaching model, students studying online will have a presence in on-site classrooms (via video, audio and text in different forms), and students studying on-campus will be able to work with diverse teams located across the globe. All students will have a presence in the digital spaces where teaching happens – for example, video-based classes, real-time collaboration spaces, live chats, asynchronous forums, shared exhibition and blogging spaces and more. * Fusion Teaching Privacy Notice

Teaching methods will include group work, expert lectures both live and livestreamed, data skills and programming workshops, and seminars, and opportunities to interact with and learn from leaders of cultural and creative organisations.

Apart from the shared EFI core, most EFI courses are delivered in intensive blocks of teaching and learning activity (for optional courses, in two-day blocks, for the core courses for the programme in one-day blocks), combined with pre- and post-intensive wraparound activity that will include a range of scheduled and self-directed activities (for example, group project activities, reading, assessment).

You will be taught by expert academic staff from multiple Schools and discipline areas across the University, and will have the opportunity to meet, learn from and engage with leaders from cultural and creative organisations.

These entry requirements are for the 2022/23 academic year and requirements for future academic years may differ. Entry requirements for the 2023/24 academic year will be published on 3 October 2022.

A UK 2:1 honours degree, or its international equivalent, in any discipline.

We will also consider your application if you have other professional qualifications or experience; please contact us to check before you apply.

Students from China

This degree is Band C.

International qualifications

Check whether your international qualifications meet our general entry requirements:

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

We accept the following English language qualifications at the grades specified*:

  • IELTS Academic: total 7.0 with at least 6.5 in each component.
  • TOEFL-iBT (including Home Edition): total 100 with at least 23 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
  • CAE and CPE: total 185 with at least 176 in each component.
  • Trinity ISE: ISE III with a pass in all four components.
  • PTE Academic: 70 overall with at least 62 in each component.

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.

(*Revised 17 November 2021 to add accepted PTE Academic qualifications.)

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.

Find out more about our language requirements:

Information on tuition fees for EFI programmes is available here: EFI fees

General information on tuition fees and studying costs:

AwardTitleDurationStudy mode
MSc1 YearFull-timeTuition fees

Featured funding

Search for scholarships and funding opportunities:

  • College of Arts, Humanities and Social Sciences PG Admissions Office
  • 57 George Square
  • Edinburgh
  • EH8 9JU

We operate a number of selection deadlines. We may make a small number of offers on an ongoing basis, but we will hold the majority of applications until the next published selection deadline before deciding which applicants to make offers to. If we have not made you an offer by a specific selection deadline this means one of two things:

  • your application has been unsuccessful, in which case we will contact you to let you know, or

  • your application is still being considered and will be carried forward for consideration in the next selection deadline and we’ll be in touch once a decision is made.

If you are applying for funding or will require a visa then we strongly recommend you apply as early as possible.

Application deadlines*

Deadlines for applicants applying for study in 2022-23 are:

Round Application deadlines Decisions by
1 15 November 2021 16 December 2021
2 17 January 2022 3 March 2022
3 17 March 2022 26 April 2022
4 23 May 2022 23 June 2022
5 25 July 2022 11 August 2022

(*Revised 8 November 2021 to update application deadline information for Round 3.)

You must submit one reference with your application.

You must submit one reference with your application.

We will decide which applications to offer places to on the basis of:

  • Educational achievement
  • Professional experience (where relevant)
  • Quality of personal statement

Your personal statement should include why you are interested in studying on this particular programme and – if relevant – how it will support your career development. The Edinburgh Futures Institute provides a space where students can pursue projects on issues they care about, so it would also be helpful (though not essential) if you could indicate the area on which you would most like to focus during your time in EFI.

Find out more about the general application process for postgraduate programmes:

Further information

  • College of Arts, Humanities and Social Sciences PG Admissions Office
  • 57 George Square
  • Edinburgh
  • EH8 9JU