Postgraduate study

Marketing MSc

Awards: MSc

Study modes: Full-time

Funding opportunities

Programme website: Marketing

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

  • marketing management
  • the analysis of marketing decisions
  • consumer behaviour
  • marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

Who this programme is for

The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

It aims to help you become a critical, reflective practitioner as it emphasises the integration of theory and practice with the skills and knowledge required by employers.

It is designed for those wishing to pursue a successful marketing career in the public or private sector.

Learning will primarily be through:

  • lectures
  • set reading
  • class discussions
  • exercises
  • group-work assignments
  • problem-solving in tutorials
  • case studies

Assessment methods include examinations, assignments, presentations or continuous assessment.

Find out more about compulsory and optional courses

We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.

AwardTitleDurationStudy mode
MSc1 YearFull-timeProgramme structure 2020/21

On graduating from your MSc in Marketing, you will be able to:

  • critically evaluate the key analytical frameworks and tools used in marketing
  • apply key marketing theories, frameworks and tools to solve marketing problems
  • utilise information on a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies
  • exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
  • critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings
  • evaluate and act upon the ethical and environmental concerns linked to marketing activities

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.

  • An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do, we would recommend our Masters by Research instead.
  • Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
  • Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
  • Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

Supporting your application

  • Relevant work experience is not required but may increase your chances of acceptance.
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

International qualifications

Check whether your international qualifications meet our general entry requirements:

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

For 2021 entry we will accept the following English language qualifications at the grades specified:

  • IELTS: total 7.0 (at least 6.0 in each module)
  • TOEFL-iBT (including Special Home Edition): total 100 (at least 20 in each module). We do not accept TOEFL MyBest Score to meet our English language requirements
  • CAE and CPE: total 185 (at least 169 in each module)
  • Trinity ISE: ISE III with a pass in all four components

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL or Trinity ISE, in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.

Find out more about our language requirements:

Application fee

This programme requires a non-refundable application fee.

  • £60

Deposit

You will need to pay this deposit within 28 days of receiving your offer of admission (either unconditional or conditional).

  • £1,500 (this contributes towards your tuition fees)

Additional programme costs

See the programme website for more information on additional costs, as well as application fees and deposit payment.

Living costs

You will be responsible for covering living costs for the duration of your studies.

Tuition fees

AwardTitleDurationStudy mode
MSc1 YearFull-timeTuition fees

Featured funding

UK government postgraduate loans

If you live in the UK, you may be able to apply for a postgraduate loan from one of the UK’s governments.

The type and amount of financial support you are eligible for will depend on:

  • your programme
  • the duration of your studies
  • your tuition fee status.

Programmes studied on a part-time intermittent basis are not eligible.

Other funding opportunities

Search for scholarships and funding opportunities:

  • University of Edinburgh Business School
  • 29 Buccleuch Place
  • Central Campus
  • Edinburgh
  • EH8 9JS
Programme start date Application deadline
13 September 2021 31 August 2021

Due to high demand, the School operates a number of selection deadlines. We will make a small number of offers to the most outstanding candidates on an ongoing basis, but hold the majority of applications until the next published selection deadline when we will offer a proportion of the places available to applicants selected through the competitive process described on the School website.

Full details on the admissions process and the selection deadlines are available on the Business School website:

Deadlines for applicants applying to study in 2021/22:

Round Application deadline Decisions by
1 14 October 2020 3 December 2020
2 9 December 2020 25 February 2021
3 17 February 2021 15 April 2021
4 21 April 2021 3 June 2021
5 9 June 2021 22 July 2021

You must submit one reference with your application.

Find out more about the general application process for postgraduate programmes:

Further information

  • University of Edinburgh Business School
  • 29 Buccleuch Place
  • Central Campus
  • Edinburgh
  • EH8 9JS