Postgraduate study

Making Use of Digital Research (Online Learning) Under review

Awards: Under review

Online learning

Funding opportunities

This programme is aimed at researchers and professionals who commission, coordinate and use digital research in business, policy-making and the third sector, including digital marketing and analytical services officers.

This programme comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available administrative datasets.

These skills include:

  • understanding the production and consumption of automatic measures of user/citizen/customer feedback online
  • making best use of evidence from digital data analysis to inform business and policy decision-making
  • organising interdisciplinary strategies for digital research groups
  • identifying and accessing relevant expertise to undertake digital research for business and policy
  • anticipating future evolution and potential use of the digital research service market

Based on the latest research into the social and economic influences on how digital research is being developed and used, this PgCert is designed both for novices and for more experienced professionals who need to maintain a critical appreciation of the fast-moving field of digital research.

This programme is available as a part-time online offering to allow professionals to study while working.

Studying online at Edinburgh

Find out more about the benefits and practicalities of studying for an online degree:

The programme is designed as a carefully thought-through progression from practical skills to a more critical understanding, through a comprehensive overview of available applications of digital research.

Courses:

  • Managing Digital Influence
  • Technologies of Civic Participation
  • Understanding Data Visualization
  • The Use and Evolution of Digital Data Analysis and Collection Tools
  • The Social Shaping of Digital Research
  • Engaging with Digital Research

Students who successfully complete this PgCert will be able to:

  • assess evidence deriving from monitoring digitally derived internet data, recognizing its strengths and limitations in comparison to other ways of apprehending customer and citizen needs
  • understand the work-practices of information professionals in digital research
  • critically discuss the current context and the future evolution of digital research
  • appreciate the practical benefits and limitations of digital data for organizational decision-making and policy-making
  • make best use of the results of digital data analytics for service design, marketing, institutional reputation management and policy-making
  • assess the relevance and value of projects at the forefront of digital research
  • manage and coordinate an interdisciplinary digital research team where social scientists, computer scientists and domain experts work together
  • identify, access and commission on-line data analytics tools and services appropriate to their needs
  • understand when and how to procure social media data analytics services and how to combine them with their existing knowledge practice

This programme is aimed at creating career opportunities in the commercial sector (such as user experience consultants, industry analysts).

By offering a critical overview of digital research applications in different fields (user analytics, influence marketing and institutional reputation management), it will introduce you to careers in marketing and design as well as policy making.

A UK 2:1 honours degree or its international equivalent.

International qualifications

Check whether your international qualifications meet our general entry requirements:

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

We accept the following English language qualifications at the grades specified:

  • IELTS: total 7.0 (at least 6.0 in each module)

  • TOEFL-iBT: total 100 (at least 20 in each module)

  • PTE Academic: total 67 (at least 56 in each of the "Communicative Skills" sections)

  • CAE and CPE: total 185 (at least 169 in each module)

  • Trinity ISE: ISE III with a pass in all four components

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, PTE Academic or Trinity ISE, in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.*

(*Revised 8/11/2018 to provide more accurate information on English language qualifications expiry dates. Revised 22/03/2019 to provide more accurate/comprehensive information.)

Find out more about our language requirements:

Read our general information on tuition fees and studying costs:

Search for scholarships and funding opportunities:

  • Science, Technology & Innovation Studies
  • School of Social & Political Science
  • Old Surgeons' Hall
  • Central Campus
  • Edinburgh
  • EH1 1LZ

Find out more about the general application process for postgraduate programmes:

Further information

  • Science, Technology & Innovation Studies
  • School of Social & Political Science
  • Old Surgeons' Hall
  • Central Campus
  • Edinburgh
  • EH1 1LZ