The primary role of the Rector is to preside at the University Court.
The Rector also chairs meetings of the General Council in absence of the Chancellor.
They work closely with students and the Edinburgh University Students’ Association (EUSA).
Mr Morrison, an alumnus of the University, is a television producer and broadcaster.
He came to Edinburgh in 1965 to read Politics and holds both an undergraduate degree and an Honorary Doctorate in Social Science from the University. He was the first student to run for Rector in 1969.
After university, Mr Morrison attended the National Film and Television School and joined Granada Television in 1974. He formed Granada Film, which won two Oscars with My Left Foot.
He later became the Director of Programmes and then Chief Executive of Granada. He left to found All3Media, Britain’s largest independent television production group employing hundreds of staff.
Mr Morrison was instrumental in the formation of the campaign group Third World First, which went on to become the anti-poverty organisation People and Planet.
Mr Morrison currently sits on the advisory board of the Edinburgh College of Art.
Enquiries to the Rector are handled by Joyce Morrison.
The position of Rector has a long and prestigious lineage. Originally created in the 19th century by the Universities Scotland Act 1858, the role has developed over time.
The position of Rector was initially filled by eminent politicians and military figures in the 18th and 19th centuries, including Sir Winston Churchill and the Right Honourable W E Gladstone.
In recent years rectors have come a broader range of Scotland’s public and cultural life, including television presenter Muriel Gray and the first Green politican Robin Harper MSP, all of whom have had some connection with Edinburgh.
Photographs of Rectors from as far back as 1920.