WARC - World Advertising Research Center
WARC - World Advertising Research Center
WARC - World Advertising Research Center
| Access information: | Access on and off campus. |
| Description: | Services provide intelligence from more than 50 international sources including Admap, Advertising Association, IPA, Account Planning Group, Effie Worldwide, ESOMAR, Euromonitor and Futures Company/Yankelovic. In all areas of marketing communications the service has over 25,000 articles, case studies, research reports and summaries, best practice papers, practical guides, daily news and more. |