Jessica Buchanan-Smith

Marketing and Communications Coordinator

  • School of Philosophy, Psychology and Language Sciences

Contact details

Address

Street

Room 1.03, Dugald Stewart Building

City
3 Charles Street, Edinburgh
Post code
EH8 9AD

Background

Background

Jessica has over 5 years' experience working in the education sector, focusing on the areas of marketing, communications and admissions.

Key Duties

Jessica is responsible for developing the School's internal and external communications to reach a variety of audiences, from prospective students to current staff. Jessica's remit broadly falls across the following areas:

Content Management

Managing the School's social media presence, leading on the development, production and implementation of a content plan for our social media platforms.

Managing the School's student digital media ambassadors.

First point of contact in supporting, training and advising School staff on social media activity.

Writing and fielding enquiries on PPLS news articles, creating, sharing and repurposing copy as appropriate across School channels and beyond.

Internal communications

Leading on communications as part of ongoing School projects and initiatives.

Developing communication templates and providing support to School staff in their use .

Student recruitment

Generating awareness, interest and applications for the School’s range of programmes at both undergraduate and postgraduate level by leading on design and content of online and offline materials.

Supporting design, evaluation and reporting of marketing campaigns for specific programmes and activity.

Event Organisation

Managing the organisation and execution of a range of student recruitment events, liaising with staff and students across the School, and beyond.