Dr Gemma Cassells (CGeog)

DDI Public Services Lead

Background

After completing my PhD (University of Edinburgh School of GeoSciences) in 2013, I initally worked for NGOs and in academia, pursuing my interests in the application of science to current environmental problems, and how best to communicate this to policymakers and the public. Working for local authorities, I have become an expert in the use of data driven innovation in to support public service delivery, developing strategic thinking, leadership, negotiation and facilitation skills. I use service design tools and participatory methods to co-design effective services, particularly around smart cities, sustainability and improving the use of data for decision making. My experience and expertise was recognised with the award of Chartered Geographer and I am a Fellow of the Royal Geographical Society.

 

My PhD researched issues surrounding the use of remote sensing for mapping forest cover change in Malawi, with regards to in-country sustainable forest management activities as well as the monitoring, reporting and verification requirements of REDD+. This technical experience has given me a thorough grounding in statistical analysis and carbon accounting at local, national and international levels. My research also allowed me to pursue my interests in developing innovative strategies for tackling our current environmental challenges, and looking at the gendered impacts of environmental issues, which I explored further through both paid and voluntary work with New Course.