Website appraisal

How do you measure that your online activity is kept on track and delivering against your goals?

Make it work for you

Once your online channels are up and running, you’ll need a regular programme of evaluation and refinement to keep them effective and engaging. This needn’t be as daunting as it sounds.

What do I need to do?

Establish a regular review cycle for your online content. There are lots of tools and techniques you can pick and choose from to build a better understanding of how your digital activity is working for you. Some examples might be:

• a reduction in telephone enquiries with a corresponding increase in online bookings – monitor changes seen in your other channels of communication
• an increase in visits from India accessing English language requirements – Google Analytics can track these types of metrics
• positive feedback from surveys – an appropriately placed and targeted online survey can provide valuable feedback on your service

How we can help

• Google analytics training – learn how to access and interpret data about your website visitors using Google Analytics.

Find out more or book Google analytics training

• Usability testing training – begin finding out how your audiences interact with your website.

Find out more or book Usability testing training

• Site review - as part of our site build service we include a review of your website at an agreed point after launch to measure performance against goals and objectives. We can also assist with reviewing an existing site.

Contact us to discuss how we can help.