Course finder

Semester 2

Business Research Methods II: Applications and Analysis (CMSE10003)

Subject

Business Studies

College

CAHSS

Credits

20

Normal Year Taken

3

Delivery Session Year

2023/2024

Pre-requisites

Visiting students must have completed at least 4 Business courses at grade B or above. This course cannot be taken alongside BUST08033 Business Research Methods I: Introduction to Data Analysis. We will only consider University/College level courses.

Course Summary

Business research has been defined as the systematic gathering, recording and analysing of data about problems relating to businesses. This course, which follows on from Business Research Methods I, introduces further aspects of business research and demonstrates the fundamental role and importance it plays in making of appropriate business decisions. It provides an understanding of the philosophical building blocks of research design, outlines both qualitative and quantitative techniques for data collection and analysis and gives students the chance to collect and analyse data for themselves.

Course Description

This course is core to the undergraduate programmes in Business Studies single honours and combined degrees, and International Business degrees. The course is designed to fill a gap in the application and analysis of core business research skills, building on key skills acquired in year 2 in Business Research Methods I. Lectures present critical overviews of key concepts, processes and debates within the subject, relating theories to a wide range of current examples. Syllabus 1. Introduction: Overview of the research process and Academic Research 2 Research approaches and philosophies 3. Research Scales, Survey design and data collection, and Sampling 4. Experimental Design 5. Further Considerations of Data Collection, Reliability and Validity 6. Approaches to Quantitative Data Analysis 7. Qualitative Methods 8. Qualitative Methods 9. Qualitative Analysis & Interpretation 10. Ethnography and Netnography; Course Review and Feed-Forward Student Learning Experience The course aims to support students to develop the skills and capabilities to undertake independent research, including designing appropriate research strategies, selecting appropriate research methods (both qualitative and quantitative methods), analysing and interpreting data and presenting research results. The course is designed to be hands-on providing students with the opportunity to learn by conducting research and analysing data, in addition to understanding the theoretical underpinnings of business research decisions.

Assessment Information

Written Exam 0%, Coursework 100%, Practical Exam 0%

view the timetable and further details for this course