Jessie Stricchiola

Expert Witness, Conference Panelist, Guest Lecturer

Biography

Qualifications

BA, Government, Smith College (1995-1998)

MSc Candidate, Data & Artificial Intelligence Ethics, University of Edinburgh (2023-2024)

Author (O'Reilly), The Art of SEO: Mastering Search Engine Optimization (2009, 2012, 2015, 2023)

Invited speaker

Panel Presentation, “SEO Audits: Key Elements of Discovery & Planning,” Search Marketing Expo Advanced, Seattle, 2016.

Workshop, “Redefining Success,” Smith College Women’s Leadership Conference, Northampton, Massachussettes, 2016.

Panel Presentation, “Getting Past Legal Before You Start: Minimizing Risk in Content and Social,” WebmasterWorld’s PubCon, Las Vegas, 2016.

Panel Presentation, “Site Reviews: Focus on Content,” WebmasterWorld’s PubCon, Las Vegas, 2016.

Panel Presentation, “Essential Steps for Performing an SEO Audit,” Search Marketing Expo East, New York, 2015.

Panel Presentation, “Web 2.0 & SEO: Drinking from the Search Firehose,” O’Reilly Web 2.0 Summit, 2010.

Panel Presentation, “Paid Search Click Fraud Analysis & Debate,” ad:tech, 2010.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Las Vegas, 2009.

Presentation, “Using SEO and Paid Search to Promote Your Expertise,” Federal Expert Witness Association, 2008.

Panel Presentation, “Web 2.0 & SEO: Drinking from the Search Firehose,” O’Reilly Web 2.0 Summit, 2008.

Presentation, “Search Visibility for E-Commerce Properties: Strategy & Tactics,” MarketLive E-Commerce Summit, Half Moon Bay, 2008

Panel Presentation, “SEO on a Shoestring Budget,” WebmasterWorld’s PubCon, Las Vegas, 2008.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Las Vegas, 2008.

Panel Presentation, “Top Secret Tools of the Trade,” WebmasterWorld’s PubCon, Las Vegas, 2008.

Workshop, “Maximizing Search Exposure for Large Content Publishers,” Stanford Publishing on the Web Workshop, Monterey, 2007

Panel Presentation, “SEO Audits: Key Elements of Discovery & Planning,” Search Marketing Expo Advanced, Seattle, 2007.

Panel Presentation, “SEO: From Soup to Nuts,” O’Reilly Web 2.0 Summit, Sebastopol, 2007.

Panel Presentation, “Organic Search Engine Optimization,” ad:tech, San Francisco, 2007.

Panel Presentation, “Search & Latin America: Trends & Forecasts,” Search Engine Strategies Latino Conference, Miami, 2007.

Panel Presentation, “SEO for Multi-Language & Multi-Dialect Audiences,” Search Engine Strategies Latino Conference, Miami, 2007.

Presentation, “Using SEO and Paid Search to Promote Your Expertise,” Federal Expert Witness Association, New York, 2007.

Panel Presentation, “Tools of the Trade: Analytics and Custom Scripts,” WebmasterWorld’s PubCon, Las Vegas, 2007.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Las Vegas, 2007.

Panel Presentation, “Marketing Masters: Search in a Real Time World,” ad:tech, 2006.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies San Jose, 2006.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies London, 2006.

Panel Presentation, “Auditing Paid Listings & Click Fraud Issues,” Search Engine Strategies Toronto, Canada, 2006.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies Toronto, Canada, 2006.

Panel Presentation, “Establishing a Global Search Presence: Targeting by Language & Region,” Search Engine Strategies Latino Conference, Miami, 2006.

Panel Presentation, “Site Promotion & Traffic Acquisition on a Tight Budget,” WebmasterWorld’s PubCon, Las Vegas, 2006.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Las Vegas, 2006.

Presentation, “Advanced Search Marketing,” Silicon Valley Web Guild, Mountain View, 2006.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies New York, 2006.

Panel Presentation, “Auditing Paid Listings & Click Fraud Issues,” Search Engine Strategies New York, 2006.

Presentation, “Using SEO and Paid Search to Promote Your Expertise,” Federal Expert Witness Association, New York, 2006.

Workshop, “Ad Copy & Landing Page Clinic,” Search Engine Strategies Chicago, 2005.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies Chicago, 2005.

Panel Presentation, “Auditing Paid Listings & Click Fraud Issues,” Search Engine Strategies Chicago, 2005.

Panel Presentation, “Site Promotion & Traffic Acquisition on a Tight Budget,” WebmasterWorld’s PubCon, New Orleans, 2005.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, New Orleans, 2005.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies Toronto, Canada, 2005.

Panel Presentation, “Auditing Paid Listings & Click Fraud Issues,” Search Engine Strategies Toronto, Canada, 2005.

Panel Presentation, “Site Promotion & Traffic Acquisition on a Tight Budget,” WebmasterWorld’s PubCon, Las Vegas, 2005.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Las Vegas, 2005.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies London, 2005.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies New York, 2005.

Panel Presentation, “Auditing Paid Listings & Click Fraud Issues,” Search Engine Strategies New York, 2005.

Panel Presentation, “Site Promotion & Traffic Acquisition on a Tight Budget,” WebmasterWorld’s PubCon, Las Vegas, 2004.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Las Vegas, 2004.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies San Jose, 2004.

Panel Presentation, “Auditing Paid Listings & Click Fraud Issues,” Search Engine Strategies San Jose, 2004.

Panel Presentation, “Perfecting Paid Listings,” Search Engine Strategies Stockholm, Sweden, 2004.

Panel Presentation, “Creating Compelling Ads & Landing Pages,” Search Engine Strategies Chicago, 2004.

Panel Presentation, “Site Promotion & Traffic Acquisition on a Tight Budget,” WebmasterWorld’s PubCon, Orlando, 2004.

Workshop, “Interactive Site Reviews,” WebmasterWorld’s PubCon, Orlando, 2004.

Panel Presentation, “Perfecting Paid Listings,” Search Engine Strategies Chicago, 2003.

Panel Presentation, “Perfecting Paid Listings,” Search Engine Strategies Chicago, 2002.

Workshop, “Paid Listings Clinic,” Search Engine Strategies Dallas, 2002.

Panel Presentation, “Perfecting Paid Listings,” Search Engine Strategies Dallas, 2002.  

I have been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts on various internet platform-related topics pertaining to web analytics, traffic validity, digital marketing, SEO (search engine optimization), social media content visibility, and digital discoverability. Cases in which I have provided expert testimony have included class action, trademark, copyright, and trade secret matters, and my patent litigation testimony has included claims construction, validity, infringement, and indefiniteness analyses.

TheStreet.com, “#DigitalSkeptic: Malware and Bots are Murdering Web Advertising” by Jonathan Blum (October 17, 2013)

NPR’s Day to Day, “Web Ad Buyers Fight Back Against Click Fraud” Interviewed by Xeni Jardin (March 27, 2006)

The Washington Post, “In Game of Click and Mouse, Advertisers Come Up Empty” by Leslie Walker (March 16, 2006)

BusinessWeek Magazine, “Gauging Google’s Gaffes” by Burt Helm (March 10, 2006)

The Google Story, 1st Ed. by David A. Vise (Random House 2005)

Inc. Magazine, “So Many Clicks, So Few Sales” by Adam L. Penenburg (August 2005)

CNN Money, “Google: Biting the Hand that Feeds it?” by Krysten Crawford (May 4, 2005)

InformationWeek, “Click Fraud Threatens Rising Online Ad Revenue” by Thomas Claburn (May 2, 2005)

Wired Magazine, “Click Fraud: Problem and Paranoia” by Adam L. Penenburg (March 10, 2005)

The New York Times, “Web Marketers Fearful of Fraud in Pay-Per-Click” by Nat Ives (March 3, 2005)

The Associated Press, “Click Fraud Threatens Search Engine Ad Growth” by Michael Liedtke (February 12, 2005)

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