Digital Marketing
The Digital Marketing team manages the University's corporate website content and third-party digital channels aimed at external audiences.
Corporate digital marketing
We develop and support the delivery of existing and new digital services, activities and initiatives in line with the University’s strategic objectives.
We are responsible for the University's main digital channels aimed at external audiences, including:
- central social media profiles, including Instagram, Twitter, Facebook and LinkedIn
- video publishing on the central YouTube account
- the bulk email platform - Dotdigital
- the University homepage
- themed website content
- A-Z lists of schools, units, supports services and University social media accounts
Digital marketing resources
Our Marketing team provides professional support and advice on brand, content marketing, recruitment marketing, social media, marketing strategy and media planning.
Marketing resources(requires EASE authentication)
Corporate social media channels
Communications and Marketing manage the corporate University social media accounts where we publish content for our external primary audiences.
Marketing: Social media channels(requires EASE authentication)
Contact us
Digital Marketing Team
- Communications and Marketing
Contact details
- Email: web-comment@ed.ac.uk
Address
- Street
5 Forrest Hill
- City
- Edinburgh
- Post Code
- EH1 2QL
Steven Ross
Head of Digital Marketing
- Digital Marketing
- Communications and Marketing
Contact details
- Email: steven.ross@ed.ac.uk
Availability
Working days: Tuesday - Friday
Steven manages, develops and supports the delivery of existing and new digital services, activities and initiatives in line with the University’s strategic objectives.
Sophie Hawkesford
Digital Content Strategist
- Digital Marketing
- Communications and Marketing
Contact details
- Email: sophie.hawkesford@ed.ac.uk
Sophie plans, designs, develops, edits and exerts an editorial overview of corporate digital publishing and social media. She also focuses on producing reports to give the Digital Marketing team and wider department actionable insights.
Kathryn Hood
Digital Content Manager
- Digital Marketing
- Communications and Marketing
Contact details
- Email: kathryn.hood@ed.ac.uk
Availability
Working days: Monday - Thursday
Kathryn plans, designs, develops, edits and exerts an editorial overview of corporate digital publishing and social media.
Maria McMahon
Social Media Manager
- Digital Marketing
- Communications and Marketing
Contact details
- Email: maria.mcmahon@ed.ac.uk
Maria plans, develops, edits and exerts editorial oversight of corporate social media and related digital marketing materials.
Daniel Ramage
Digital Marketing Modern Apprentice
- Digital Marketing
- Communications and Marketing
Contact details
- Email: daniel.ramage@ed.ac.uk
Daniel supports the team by monitoring a communal inbox and our corporate social media channels, supporting with digital editorial tasks and creating and producing digital assets for social, web and digital marketing activities.
Senior management
Niall Bradley
Deputy Director, Marketing
- Marketing
- Communications and Marketing
Contact details
- Email: niall.bradley@ed.ac.uk