Course finder
Semester 1
Marketing and Society (BUST10108)
Subject
Business Studies
College
CAHSS
Credits
20
Normal Year Taken
3
Delivery Session Year
2023/2024
Pre-requisites
Visiting students must have completed at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Marketing course at intermediate level. This course cannot be taken alongside BUST08004 Marketing. We will only consider University/College level courses.
Course Summary
This course introduces students to a variety of applications of nonprofit marketing. It will consider how commercial marketing concepts can be applied to nonprofit organisations, in contexts such as charities marketing and fundraising, political marketing and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialisation of life, and the McDonaldisation of society. By the end of the course, students should be engendered with a critical understanding of the applications of marketing and have an appreciation of marketers' responsibilities to organisations and to society.
Course Description
Syllabus: - Introduction to nonprofit marketing - Social marketing - Charities marketing - Political marketing - Dark side of marketing: bad marketing practices - Living in a consumer culture - Commercialisation of life: childhood and adulthood - McDonaldisation of society
Assessment Information
Written Exam 0%, Coursework 100%, Practical Exam 0%
view the timetable and further details for this course
Disclaimer
All course information obtained from this visiting student course finder should be regarded as provisional. We cannot guarantee that places will be available for any particular course. For more information, please see the visiting student disclaimer: