Course finder
Semester 1
Interactive Retailing (BUST10150)
Subject
Business Studies
College
CAHSS
Credits
20
Normal Year Taken
3
Delivery Session Year
2023/2024
Pre-requisites
Visiting students must have completed at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Marketing course at intermediate level. This course cannot be taken alongside BUST08004 Marketing. We will only consider University/College level courses.
Course Summary
Retailing is a pervasive element of society and marketing. Yet the scope of retailing has been challenged by changes in consumption, technology, competition, and society. As a result, retailers have been forced to adapt to be successful. This course offers students the opportunity to study and understand retailing and how to address these challenges.
Course Description
This course is designed to introduce students to key retailing principles and key terms, to complement other speciality courses, such as services marketing, brand culture, and financial services marketing. By the end of the course, students should be able to discuss current challenges and opportunities in retailing. The course provides an overview of the organising principles and strategies applied by retailers in today's changing environment. Further, we will cover a wide spectrum of retail channels with a focus on creating seamless customer experiences while developing a competitive edge. Specifically, we will review multiple and omnichannel retailing as well as changes to the retail environment. We will emphasise decision-making processes for both consumers and retail managers. Finally, we will discuss the role of technology in retailing and how retailers incorporate new technologies into business strategies. The course is delivered across the semester, as follows: - Introduction to Retailing - Types of Retailers and New Trends in Retailing - Location - Atmospherics - Omnichannel Retailing - Customer-Centric Mindset - Retailing Strategies - Merchandising - Technology in Retailing - Luxury Retailing
Assessment Information
Written Exam 0%, Coursework 100%, Practical Exam 0%
view the timetable and further details for this course
Disclaimer
All course information obtained from this visiting student course finder should be regarded as provisional. We cannot guarantee that places will be available for any particular course. For more information, please see the visiting student disclaimer: