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Semester 1

Business Research Methods I: Introduction to Data Analysis (BUST08033)

Course Website

http://www.bus.ed.ac.uk/programmes/ugpc.html

Subject

Business Studies

College

CAHSS

Credits

20

Normal Year Taken

2

Delivery Session Year

2023/2024

Pre-requisites

Visiting students must have completed at least 1 introductory level Business Studies course at grade B or above for entry to this course. We will only consider University/College level courses.

Course Summary

In modern management it is important to be numerate. The objective of this course is to give the student an appreciation and an ability to employ Quantitative Techniques used in Business and Management Research.

Course Description

All Business Management students require the ability to deal with quantitative material, including the collection, collation and analysis of such data. This course introduces students to the quantitative techniques in business mainly centred on statistical aspects. It also provides them with experience in designing questionnaires and report writing. Guidance will be given using Excel and SPSS. Syllabus - Types and Sources of Data - Samples and Surveys - Exploratory Data Analysis - Probability, Estimation and Sampling Distributions - Hypothesis Testing - Non-Parametric Hypothesis Testing - Correlation - Regression Student Learning Experience The course is delivered through lectures, problem-solving sessions, discussion boards and self-experiential learning. The lectures provide the concepts of the techniques for collection, presentation and analysis of data. The tutorials reinforce the use of the techniques through examples and discussion. The student will gain valuable further understanding and experience through reading the appropriate sections in the suggestion text and through the coursework.

Assessment Information

Written Exam 60%, Coursework 40%, Practical Exam 0%

view the timetable and further details for this course