University Website Programme

Social media guidelines

The social media guidelines provide guidance for those using social media in a work context, while representing the University.

While the University encourages colleagues to engage, collaborate and innovate using social media, it is important to be aware of the potential impact of actions and engagements on individuals and the organisations they represent.

The social media guidelines for staff and researchers are designed to help you steer a safe and responsible path and provide an overview of the main points to consider when creating and managing social media channels, including:

  • personal responsibilities when creating social media content
  • how to manage comments and moderation issues
  • branding and identity
  • legal considerations
  • additional sources of support and advice

Please read the sections that relate to your social media activity - you may be the owner inviting interaction, or you may just be contributing - and bookmark the wiki for future reference. The wiki format makes it easy for us to update the guidelines in this rapidly changing area, but if you wish you can also download a PDF version of the guidelines from the wiki. 

Social Media Guidelines wiki (requires EASE login)

Further guidance

In addition to these guidelines you may also find the following useful: 

University of Edinburgh Human Resources Policy on Employee use of Social Media
Digital Footprint Service for staff, researchers and students Digital Footprint service

Reusable resources for educators relating to managing a digital footprint

Resources for educators
Social media guidance for students

Social Media Community Meet Up

The Social Media Community is a space for staff who manage social media presences for the University to meet up and share ideas, experiences and offer support to each other.

To book a place on the meet up, go to MyEd and search for 'social media' in the Event Booking channel.

Book a place on the Social Media Community Meet Up on MyEd