Behavioural Research UK (BR-UK)

Who are we?

BR-UK is composed of a broad multidisciplinary team from across a range of universities and partners.

The Behavioural Research UK Leadership Hub is supported by the Economic and Social Research Council [Grant Number ES/Y001044/1]. 

It involves behavioural researchers from a range of academic disciplines in eight UK Universities, along with partners including The Scottish Government, Welsh Government, government departments and agencies in Northern Ireland, the UK Health Security Agency, Public Health Wales, the Transport Research Laboratory, and Zinc (a company working with entrepreneurs),

You can find out more about our funder and related investments here 

Professor Linda Bauld


University of Edinburgh Linda Bauld OBE FMedSci FRSE FRCPE FAcSS FFPH is the Bruce and John Usher Chair in Public Health in the Usher Institute, University of Edinburgh and Chief Social Policy Adviser to the Scottish Government. She has led a range of studies to prevent or treat the main modifiable risk factors for Non-Communicable Diseases with a particular focus on tobacco, alcohol, diet and inequalities in health. Along with serving as Co-Director of BR-UK she is Director of SPECTRUM, a research consortium that focuses on the commercial determinants of health. In her Scottish Government role, she provides Ministers with social and behavioural science advice and works on primary prevention across a range of policy areas from child poverty to population health. She is a former Scientific Adviser to the UK Department of Health, the World Health Organisation and Cancer Research UK on prevention and public health. Co-Director   
Professor Susan Michie University College London

Susan Michie, FMedSci, FAcSS, FBA is Professor of Health Psychology, Director of the Centre for Behaviour Change at University College London, UK. ( and co-Director of Behavioural Research-UK. Her research focuses on human behaviour change in relation to health and the environment: how to understand it theoretically and apply theory and evidence to intervention and policy development, evaluation and implementation. Collaborations include disciplines such as information science, environmental science, computer science and medicine, covering population, organisational and individual level interventions. She leads the Human Behaviour-Change Project ( She has published >600 journal articles and several books, including the Behaviour Change Wheel: A Guide to Designing Interventions ( She chairs WHO’s Behavioural Insights and Sciences Technical Advisory Group, is part of the Behavioural Science Policy Research Unit advising the UK’s Department of Health and Social Care and served on the UK Government’s Scientific Advisory Group in Emergencies during the Covid-19 pandemic. 

Dr Sharon Cox University College London Sharon Cox is Principal Research Fellow in the Tobacco and Alcohol Research Group at UCL's Department of Behavioural Science and Health. For nearly 20 years, she has been studying the psychology of addictive behaviours, specifically around tobacco, nicotine and alcohol use. Her main research interest is tobacco-related health inequalities. She has a special interest in understanding the relationships between the social determinants of health and smoking. For this, she uses observational and experimental studies to highlight inequalities in smoking and designs clinical trials and other pragmatic studies to help people quit. She leads a programme of work on smoking and health inequalities at UCL and also leads several studies which aim to reduce smoking among people experiencing homelessness. Deputy Director