The University’s overarching student recruitment strategy.
In the context of an increasingly complex and competitive student recruitment environment, in February 2015 the Principal’s Strategy Group endorsed a proposal to develop an overarching University student recruitment strategy. The strategy was then developed during 2015/16 to ensure that the University was well placed to respond to challenges and capitalise on opportunities in the coming years.
The Strategy was developed to align with the new University Strategic Plan. Implementation of the strategy will enable the University to achieve its ambitions for student recruitment, which include increasing the diversity and academic quality of the student intake, ensuring the sustainability and financial viability of our comprehensive academic offering, and increasing our global reach and impact.
The Strategy was approved by University Court on 20 June 2016 and is available below.