Postgraduate study
Edinburgh: Extraordinary futures await.

Marketing MSc

Awards: MSc

Study modes: Full-time

Funding opportunities

Programme website: Marketing

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

Learning will primarily be through:

  • lectures
  • set reading
  • class discussions
  • exercises
  • group-work assignments
  • problem-solving in tutorials
  • case studies

Assessment methods include examinations, assignments, presentations or continuous assessment.

Find out more about compulsory and optional courses

We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.

AwardTitleDurationStudy mode
MScMarketing1 YearFull-timeProgramme structure 2023/24

Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.

By the end of the programme, you will be able to:

  • critically evaluate the key analytical frameworks and tools used in marketing
  • apply key marketing theories, frameworks and tools to solve marketing problems
  • utilise information on a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies
  • exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
  • critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings
  • evaluate and act upon the ethical and environmental concerns linked to marketing activities

  • MSc Marketing learning outcomes

Industry opportunities

We regularly bring guest speakers to the School to talk to Marketing students about real, current practice. From company sponsored dissertations to career and employability treks, you will also have a variety of opportunities to learn from and network with industry and business professionals.

Career development

Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.

Career outcomes

The success of our programmes is reflected in the career destinations of our graduates. Hugely respected by global employers, our programmes provide the perfect learning experience with access to world-class academics and programmes that are underpinned by real world insights.

Job titles of our recent graduates include:

  • account director & senior strategist
  • brand marketing lead
  • business analyst
  • digital marketing manager
  • marketing consultant
  • marketing manager
  • marketing senior analyst
  • PPC growth executive
  • project manager
  • retail marketing specialist

  • MSc Marketing career outcomes

These entry requirements are for the 2024/25 academic year and requirements for future academic years may differ. Entry requirements for the 2025/26 academic year will be published on 11 July 2024.

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

  • An undergraduate degree in a business or management related subject is normally required.
  • Those with a very good Honours degree in other disciplinary areas will be considered.

Supporting your application

  • Relevant work experience is not required but may increase your chances of acceptance.
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

Students from China

This degree is Band A.

International qualifications

Check whether your international qualifications meet our general entry requirements:

English language requirements

Regardless of your nationality or country of residence, you must demonstrate a level of English language competency at a level that will enable you to succeed in your studies.

English language tests

We accept the following English language qualifications at the grades specified:

  • IELTS Academic: total 7.0 with at least 6.0 in each component.
  • TOEFL-iBT (including Home Edition): total 100 with at least 20 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
  • C1 Advanced (CAE) / C2 Proficiency (CPE): total 185 with at least 169 in each component.
  • Trinity ISE: ISE III with passes in all four components.
  • PTE Academic: total 70 with at least 59 in each component.

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries (non-MESC).

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.

Find out more about our language requirements:

Application fee

This programme requires a non-refundable application fee.

  • £60

Deposit

You will need to pay this deposit within 28 days of receiving your offer of admission (either unconditional or conditional).

  • £1,500 (this contributes towards your tuition fees)

Additional programme costs

See the programme website for more information on additional costs, as well as application fees and deposit payment.

Living costs

You will be responsible for covering living costs for the duration of your studies.

Tuition fees

AwardTitleDurationStudy mode
MScMarketing1 YearFull-timeTuition fees

Featured funding

UK government postgraduate loans

If you live in the UK, you may be able to apply for a postgraduate loan from one of the UK’s governments.

The type and amount of financial support you are eligible for will depend on:

  • your programme
  • the duration of your studies
  • your tuition fee status.

Programmes studied on a part-time intermittent basis are not eligible.

Other funding opportunities

Search for scholarships and funding opportunities:

  • University of Edinburgh Business School
  • 29 Buccleuch Place
  • Central Campus
  • Edinburgh
  • EH8 9JS
Programme start date Application deadline
9 September 2024 31 August 2024

Due to high demand, the School operates a number of selection deadlines. We will make a small number of offers to the most outstanding candidates on an ongoing basis, but hold the majority of applications until the next published selection deadline when we will offer a proportion of the places available to applicants selected through the competitive process described on the School website.

Full details on the admissions process and the selection deadlines are available on the Business School website:

Deadlines for applicants applying to study in 2024/25:

Round Application deadline Decisions by
1 18 October 2023 7 December 2023
2 13 December 2023 22 February 2024
3 14 February 2024 25 April 2024
4 24 April 2024 6 June 2024
5 12 June 2024 25 July 2024

You must submit one reference with your application.

Find out more about the general application process for postgraduate programmes:

Further information

  • University of Edinburgh Business School
  • 29 Buccleuch Place
  • Central Campus
  • Edinburgh
  • EH8 9JS