Service Management and Design (Online Learning) MSc, PgDip (ICL), PgCert
Awards: MSc, PgDip (ICL), PgCert
Study modes: Part-time Intermittent Study, Full-time, Part-time
Programme website: Service Management and Design (Online Learning)
A new, interdisciplinary degree with Edinburgh Futures Institute
Services – and how they are designed and managed across the public, third, and private sectors – are vital to the future of economies and societies across the globe. This innovative new Masters programme uniquely integrates service management and service design in the context of a data-driven society, and is taught by academic experts from management, design and data-related fields.
It is intended for those who plan to build careers in service-related areas across the private, public and third sectors. It supports students to develop the critical, creative and data skills that are essential to their success.
Unlike other programmes, this distinctive programme considers service management and service design as part of an integrated whole. We cannot design services without understanding how they are to be delivered and managed, and we cannot manage services without understanding how and why they have been designed. Working from this perspective you will develop an engaged and critical understanding of service management and service design that will underpin your career development.
Developing core data skills, both analogue and digital, and an advanced understanding of the implications of service design and management, you will explore the core characteristics of ‘service’ and ‘services,' understanding how they can be designed, managed and delivered to add value to their consumers and users. You will look at the implications of the data-driven society for the service sector, and what this means for the management and design of services. The programme will also give you a deep understanding of how value is defined, created and embedded in service delivery.
Postgraduate study at the Edinburgh Futures Institute
This programme is part of an interconnected portfolio of postgraduate study in the Edinburgh Futures Institute (EFI).
EFI supports interdisciplinary teaching, learning and research that is focussed on complex global and social challenges. Our programmes are taught by academic experts from many different subject areas.
As an EFI student, you will develop creative, critical and data-informed thinking that cuts across traditional disciplinary boundaries. You will have the space to think deeply about questions linked to your own passions and professional goals and will develop a project based on an issue that you care about.
As well as knowledge specific to your area of study, studying at Edinburgh Futures Institute will give you the skills and understanding you need to become a creative, confident and critical citizen in a fast-changing world.
- core data skills
- data ethics
- the ability to interrogate issues of global scope using methods from across disciplines
- creative and analytic approaches to knowledge
You can join us regardless of whether you already have skills in the use and application of digital data.
The Futures Institute model (which we call ‘fusion’ teaching) allows students to study on a fully online basis, or to combine online with on-campus study.
Since online and on-campus students study together, and we want to provide flexibility to move between on-campus and online study, we charge the same tuition fee levels for online study as for on-campus study.
For more information, see section on Studying with the Edinburgh Futures Institute.
Students on the programme study the following:
- Core courses (30 credits) specific to your programme.
- Edinburgh Futures Institute core courses (40 credits) which teach the essential, critical and hands-on data skills, enquiry methods, ethical and creative capacities needed to underpin your programme-based studies.
- A wide choice of short 10-credit optional courses (50 credits), at least two of which must be on topics related to your programme, with scope to study across the entire portfolio.
- A project (taking the form of a 20-credit ‘knowledge integration and project planning’ course, and a 40-credit final project).
In addition to the Edinburgh Futures Institute shared core courses, you will take the following core courses for your programme:
- Introduction to Service Management
- Introduction to Service Design
- Value and Value Creation (which explores the fundamental role of value creation in both service management and service design)
Edinburgh Futures Institute core courses
On our core courses you will work in cross-disciplinary teams with students from other Futures Institute programmes. You will learn to collect, manage and analyse computational datasets, and to use emerging methodologies for mapping and designing the future. You will also learn the fundamentals of data ethics, and how to use creative skills in the analysis and representation of data-informed and qualitative inquiry.
Edinburgh Futures Institute offers a wide range of more than 40 optional courses taught by academic staff from many different discipline areas, including those associated with your programme. The exact courses offered vary from year to year. In 2024-25 the courses associated with your programme may include:
- Applied Co-Creation
- Data-driven Innovation in Services
- Inter-organisational Working and Collaboration
- Introduction to Participatory Methods
- Service Marketing and Communications
- Strategic Leadership and Operational Management
- Designing and Delivering Public Services
Optional courses from across the wider portfolio will cover a range of themes and topics, such as:
- critical perspectives on how new technologies are changing society
- data, programming and research skills that advance the skills taught in the EFI shared core
- the causes and consequences of inequalities around the world
- how narratives drive the way we understand the world
- current challenges and futures for the creative industries
In your final project, you will apply your learning in depth to a domain, issue or concern which drives you. Your final project can be based on your own personal or professional interests, defined by your employer, sponsored by one of the Futures Institute’s industry, government or community partners, or aligned to one of our research programmes.
You will submit your final project as a written piece of work or combine text with other forms – for example, video, visualisation, a digital artefact, performance, or code.
You will identify your project topic relatively early on in the programme, and work on it in parallel with the taught courses. We expect you to take an interdisciplinary approach to your project in order to connect with the creative, data and future-orientated nature of the Futures Institute.
Part-time and full-time options
Full-time students on the programme complete their full credit requirements in one year. Part-time students take the same number of courses as full-time students, over two or three years:
- For two-year part-time study, students take 80 credits in year one and 100 credits (including the project) in year two.
- For three-year part-time study, students take 120 credits over years one and two (with up to 80 credits per year in each year), and then take the project (60 credits) in year three.
Students can also study towards a Postgraduate Certificate or Postgraduate Diploma:
- Students have two years to undertake the Postgraduate Diploma, taking the same taught courses as students on the MSc, but not the project. They will take a total of 120 credits of courses – between 40 and 80 in each year.
- Students have one year to undertake the Postgraduate Certificate, taking 60 credits of courses, including between 10 and 40 credits of the ‘shared core’ courses, between 20 and 50 credits of programme-specific courses (either the programme core courses or optional courses), and up to 30 credits from the broader suite of Edinburgh Futures Institute optional courses.
Find out more about compulsory and optional courses
We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.
|MSc||Service Management and Design||Up to 3 Years||Part-time Intermittent Study||Programme structure 2023/24|
|MSc||Service Management and Design||1 Year||Full-time||Programme structure 2023/24|
|MSc||Service Management and Design||2 Years||Part-time||Programme structure 2023/24|
|PgDip (ICL)||Service Management and Design||Up to 2 Years||Part-time Intermittent Study||Programme structure 2023/24|
|PgCert||Service Management and Design||9 Months||Part-time||Programme structure 2023/24|
On successful completion of this programme, you will:
- possess a critical understanding of value and values across service management and service design and of how they interrelate
- be able to identify, generate and apply appropriate research methods in order to resolve live problems across diverse service settings, with a focus on the co-creation of knowledge
- be able to critically evaluate, synthesise and integrate information from across the service management and service design disciplines
- communicate effectively and sensitively within complex and dynamic environments to support the development of co-creative cultures
- develop the personal and intellectual aptitudes to become a facilitative leader at the interface of service management and service design
- confidently identify, appraise and develop technical tools and approaches, and apply them across digital and analogue environments
The programme is intended for applicants who are either already working in, or are in interested in, a career in service management and/or service design – in the public, private and third sectors. The service sector comprises around 75% of developed economies globally and 35-50% of developing economies – and is growing fast.
Consequently, it is a major source of employment and career enhancement opportunities. Careers in service management and service design can be found in the public, private and third sectors. We expect that graduates from the programme will aspire to operational and strategic management posts across the fields of service design and delivery.
These career opportunities can include roles such as:
- heads of service areas
- chief designers
- sector leads or directors
Potential fields of employment include:
- Financial services and banking
- Tourism, leisure and sport
- Public services and health services
- Business services
- Creative industries
- Retail and fashion
- IT and information services
The core elements of the programme address the data and higher-order skills we know are important for the future of work, confident and critical citizenship, and a thriving, just society.
What does interdisciplinary study mean?
Interdisciplinary study is at the heart of Edinburgh Futures Institute programmes. It means the ability to synthesise and apply knowledge and skills from across different disciplines and is crucial to addressing many current complex challenges and planetary-scale issues.
We support you to develop interdisciplinary perspectives in different ways. For example, our shared core courses draw on diverse disciplines to support you to work creatively and ethically with all kinds of data. Each programme develops interdisciplinary perspectives in the ways most appropriate to their specific domain and focus.
Because you have such wide choice in the optional courses you choose to take with us – you will have the flexibility to design your own disciplinary pathway through your studies, integrating your insights and reflecting on their interdisciplinary power through your project-related work.
Flexible study choices
You have a lot of flexibility in how you choose to study at the Edinburgh Futures Institute.
All the core and optional courses offered for this programme, and almost all the broader portfolio of optional courses, are taught in ‘fusion’ mode: a distinctive approach which allows you to combine on-campus with online study and teaches on-campus and online students together as a single cohort employing a range of collaborative and creative synchronous and asynchronous activities.
Which mode of study should you apply for?
At Edinburgh Futures Institute you can choose to study full time, part time and different levels of flexibility between online learning and on-campus. However, this flexibility may be dependent on your visa requirements. It is important to understand your situation and visa requirements before you apply. Please contact us to discuss your options if you have any questions.
- If you are an international student, you may require a Student Visa to study in person in Edinburgh. If this applies to you and you wish to apply for a Student Visa, you must apply for the full-time, on-campus programme. Please note that as a full-time student on a study visa you are required to study entirely on-site.
- Student Visa sponsorship is not available for part-time on-site or any online programme and any CAS requests in support of a Student Visa application will not be considered.
- As a full-time, on-site student you will study most of your courses on-campus, but you will have some freedom to choose to study some courses online if you do not require a Student Visa.
- Full-time or part-time online students may also choose to come to Edinburgh for some courses, subject to course availability and visa requirements – for instance, you may be eligible for a Standard Visitor visa for short study periods, up to a maximum of one course per semester. Please contact our Student Immigration Service to confirm your personal visa requirements, and contact Edinburgh Futures Institute to confirm course availability, before booking any travel to Edinburgh.
- If you are considering full-time online study, please note that all courses require significant synchronous engagement in the classroom and significant asynchronous engagement online. Get in touch with us with questions before applying.
- You can choose to study on a full-time basis over one year, or part-time over two or three years. You can register for a full MSc, or for a Postgraduate Diploma or Postgraduate Certificate. Part-time students can choose to study either entirely on-campus, online or via a combination of the two.
How you will learn at the Futures Institute
Our approach to teaching puts student experience and choice at its heart and connects global cohorts in new ways.
You will study in teaching spaces and digital learning environments designed to enable shared on-site and online teaching and learning activity. Your classes and contributions will be recorded and livestreamed so that they can be shared – and so you can build a learning community – across modes and time-zones.
Students studying online have a presence in our on-site classrooms (via video, audio and text), and students studying on-campus are able to work with diverse teams located across the globe.
All of your courses require significant synchronous engagement in the classroom and significant asynchronous engagement online. While there will be opportunities to engage in some activities asynchronously from different time zones, applicants should be aware of the requirement to join live classes at particular times. Please get in touch with us to discuss your particular circumstances before applying.
All students have a presence in the digital spaces where teaching happens – video-based classes, real-time collaboration spaces, live chats, asynchronous forums, shared exhibition and blogging spaces and more.
Teaching methods include:
- group work
- expert lectures, both live and livestreamed
- data skills and programming workshops online and on-campus
- on-site and virtual drop-ins
- hybrid seminars
- interactive journal clubs
- external stakeholder challenges and code-alongs
- data visualisation exercises
- creative and collaborative whiteboard activities
- online discussion
Edinburgh Futures Institute (EFI) uses a distinctive timetabling model in which the programme core and options courses are delivered over five weeks. Four of these weeks involve asynchronous activities, interactions and tasks. In the middle of the course, an intensive two-day block of synchronous activity is held, building on the early weeks of the course and enabling the class to work together intensively to develop knowledge and skills that support the final weeks of course activity. Shared core courses are taught alternate weeks throughout the semester.
(Revised 26 October 2023 to update online learning and on-campus study options)
These entry requirements are for the 2024/25 academic year and requirements for future academic years may differ. Entry requirements for the 2025/26 academic year will be published on 1 Oct 2024.
A UK 2:1 honours degree, or its international equivalent, in any discipline.
We will also consider your application if you have other professional qualifications or experience; please contact us to check before you apply.
Students from China
This degree is Band C.
Check whether your international qualifications meet our general entry requirements:
English language requirements
Regardless of your nationality or country of residence, you must demonstrate a level of English language competency at a level that will enable you to succeed in your studies.
English language tests
We accept the following English language qualifications at the grades specified:
- IELTS Academic: total 7.0 with at least 6.5 in each component.
- TOEFL-iBT (including Home Edition): total 100 with at least 23 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
- C1 Advanced (CAE) / C2 Proficiency (CPE): total 185 with at least 176 in each component.
- Trinity ISE: ISE III with passes in all four components.
- PTE Academic: total 70 with at least 62 in each component.
Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.
Degrees taught and assessed in English
We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:
We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries (non-MESC).
If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.
Find out more about our language requirements:
|MSc||Service Management and Design||Up to 3 Years||Part-time Intermittent Study||Tuition fees|
|MSc||Service Management and Design||1 Year||Full-time||Tuition fees|
|MSc||Service Management and Design||2 Years||Part-time||Tuition fees|
|PgDip (ICL)||Service Management and Design||Up to 2 Years||Part-time Intermittent Study||Tuition fees|
|PgCert||Service Management and Design||9 Months||Part-time||Tuition fees|
- Edinburgh Futures Institute
- University of Edinburgh
- 1 Lauriston Place
- EH3 9EU
Select your programme and preferred start date to begin your application.
MSc Service Management and Design (Fusion Online) (ICL) - 3 Years (Part-time Intermittent Study)
MSc Service Management and Design (Fusion Online) - 1 Year (Full-time)
MSc Service Management and Design (Fusion Online) - 2 Years (Part-time)
PG Dip Service Management and Design (Fusion Online) (ICL) - 2 Years (Part-time Intermittent Study)
PG Cert Service Management and Design (Fusion Online) - 9 Months (Part-time)
|Programme start date||Application deadline|
|9 September 2024||11 July 2024|
We operate a number of selection deadlines. We may make a small number of offers on an ongoing basis, but we will hold the majority of applications until the next published selection deadline before deciding which applicants to make offers to. If we have not made you an offer by a specific selection deadline this means one of two things:
- your application has been unsuccessful, in which case we will contact you to let you know, or
- your application is still being considered and will be carried forward for consideration in the next selection deadline and we’ll be in touch once a decision is made.
If you are applying for funding or will require a visa then we strongly recommend you apply as early as possible.
Deadlines for applicants applying for study in 2024-25 are:
|Round||Application Deadline||Decisions by|
|1||16 November 2023||31 January 2024|
|2||18 January 2024||28 March 2024|
|3||04 April 2024||13 June 2024|
|4||11 July 2024||30 July 2024|
You must submit one reference with your application.
You must submit one reference with your application.
We will decide which applications to offer places to on the basis of:
- Educational achievement
- Professional experience (where relevant)
- Quality of personal statement
Your personal statement should include why you are interested in studying on this particular programme and – if relevant – how it will support your career development. The Edinburgh Futures Institute provides a space where students can pursue projects on issues they care about, so it would also be helpful (though not essential) if you could indicate the area on which you would most like to focus during your time in EFI.
Find out more about the general application process for postgraduate programmes:
- Edinburgh Futures Institute
- University of Edinburgh
- 1 Lauriston Place
- EH3 9EU