Postgraduate study

Service Management and Design (Online Learning) MSc, PgDip, PgCert

Awards: MSc, PgDip, PgCert

Study modes: Full-time, Part-time

Online learning

Funding opportunities

A new, interdisciplinary degree with the Edinburgh Futures Institute

Services – and how they are designed and managed across the public and private sectors – are vital to the future of economies and societies across the globe. This innovative new Masters programme uniquely integrates service management and service design in the context of a data-driven society, and is taught by academic experts from management, design and data-related fields. It is intended for those who plan to build careers in service-related areas across the private, public and third sectors. It supports students to develop the critical, creative and data skills that are essential to their success.

Unlike other programmes, this distinctive programme considers service management and service design as part of an integrated whole. We cannot design services without understanding how they are to be delivered and managed, and we cannot manage services without understanding how and why they have been designed. Working from this perspective you will develop an engaged and critical understanding of service management and service design that will underpin your career development.

Developing core data skills and an advanced understanding of the implications of designed services, you will explore the core characteristics of ‘service’ and ‘services, understanding how they can be designed, managed and delivered to add value to their consumers and users. You will look at the implications of the data-driven society for the service sector, and what this means for the management and design of services. The programme will also give you a deep understanding of how value is defined, created and embedded in service delivery.

Postgraduate Study at the Edinburgh Futures Institute

This programme is part of an interconnected portfolio of postgraduate study in the Edinburgh Futures Institute (EFI). EFI supports interdisciplinary teaching, learning and research that is focussed on complex global and social challenges. Our programmes are all taught by academic experts from many different subject areas, and as an EFI student you will develop creative, critical and data-informed thinking that cuts across traditional disciplinary boundaries. You will have the space to think deeply about questions linked to your own passions and professional goals, and will develop a project based on an issue that you care about.

As well as knowledge specific to your area of study, studying at EFI will give you the skills and understanding you need to become a creative, confident and critical citizen in a fast-changing world. These will include core data skills, data ethics, the ability to interrogate issues of global scope, and the creative and analytic approaches to knowledge that are vital for building better futures. You can join us regardless of whether you already have skills in the use and application of digital data.

The EFI model (which we call ‘fusion’ teaching) allows students to study on a fully online basis, or to combine online with on-campus study. Since online and on-campus students will be studying together, and we want to provide flexibility to move from on-campus to online study, we are charging the same tuition fee levels for online study as for on-campus study.

For more information, see section on Studying with the Edinburgh Futures Institute.

Students on the programme study the following:

  • A portfolio of EFI ‘shared core’ courses (40 credits) which teach the essential critical and hands-on data skills, enquiry methods, ethical and creative capacities needed to underpin your programme-based studies.
  • Core courses (30 credits) specific to your programme.
  • A project (taking the form of a 20-credit ‘integration and project planning’ course, and a 40-credit final project).
  • A wide choice of short 10 credit optional courses (50 credits), at least two of which must be on topics related to your programme, with scope to study across the entire EFI portfolio.

Core courses

The programme includes three core 10 credit courses:

  • Introduction to Service Management
  • Introduction to Service Design
  • Value and Value Creation (which explores the fundamental role of value creation in both service management and service design)

You will also take the following 10 credit shared core courses, which are compulsory for EFI students on all programmes:

  • Interdisciplinary Futures
  • Insights Through Data or Text Remix (choose one)
  • Ethical Data Futures
  • Representing Data or Building Near Futures (choose one)

These shared core courses place you in cross-disciplinary teams with students from other programme areas. They will teach you to collect, manage and analyse computational datasets, and to use emerging methodologies for mapping and designing the future. They will also teach the fundamentals of data ethics, while supporting you to use your creative skills in the analysis and representation of data-informed and qualitative inquiry.

Optional courses

EFI will offer a wide portfolio of about 40-50 optional courses taught by academic staff from across many discipline areas including approximately six to eight courses on topics associated with your programme. The exact courses will vary from year to year – in 2022-23 the courses associated with your programme may include:

  • Applied Co-Creation
  • Data-driven Innovation in Services
  • Internets of Material Things
  • Inter-organisational Working and Collaboration
  • Introduction to Participatory Methods
  • Service Marketing and Communications
  • Strategic Leadership and Operational Management
  • Designing and Delivering Public Services (from 2023-24)

Optional courses from across the wider portfolio will cover a range of themes and topics, such as:

  • Critical perspectives on how new technologies are changing society
  • Data, programming and research skills that advance the skills taught in the EFI shared core
  • The causes and consequences of inequalities around the world
  • How new and rapidly changing technologies and data sources are transforming the future of democracy
  • How narratives drive the way we understand the world
  • Current challenges and futures for the creative industries

The project

In your final project, you will be able to apply your learning in depth to a domain, issue or concern which drives you. It could be based on your own personal or professional interests, defined by your employer, sponsored by one of our EFI industry, government or community partners, or aligned to one of the EFI research programmes. You can submit your final project report as a written piece of work, or combine text with other forms as appropriate – video, visualisation, a digital artefact, performance, code. You will provisionally identify your project topic relatively early on in the programme, and work on it in parallel with the taught courses. We expect projects to take an interdisciplinary approach which connects with the creative, data and future-oriented nature of the EFI core.

Part-time and full-time options

Full-time students on the programme take these courses in one year. Part-time students take the same courses as full-time students, over either two or three years:

  • For the two-year version, students take 80 credits of courses in year one and 100 credits (including the project) in year two.
  • For the three-year versions, students take 120 credits of courses over years one and two (with up to 80 credits per year in each year), and then take the project (60 credits) in year three.

Students can also study towards a Postgraduate Certificate or Postgraduate Diploma:

  • Students have two years to undertake the Postgraduate Diploma, taking the same taught courses as students on the MSc, but not the project. They will take a total of 120 credits of courses - between 40 and 80 in each year.
  • Students have one year to undertake the Postgraduate Certificate, taking 60 credits of courses, including between 10 and 40 credits of the EFI ‘shared core’ courses, between 20 and 50 credits of programme-specific courses (either the programme core courses or optional courses), and up to 30 credits from the broader suite of EFI optional courses.

On successful completion of this programme, you will:

  • Possess a critical understanding of value and values across service management and service design and of how they interrelate.
  • Be able to identify, generate and apply appropriate research methods in order to resolve live problems across diverse service settings, with a focus on the co-creation of knowledge.
  • Be able to critically evaluate, synthesise and integrate information from across the service management and service design disciplines.
  • Communicate effectively and sensitively within complex and dynamic environments to support the development of co-creative cultures.
  • Develop the personal and intellectual aptitudes to become a facilitative leader at the interface of service management and service design.
  • Confidently identify, appraise and develop technical tools and approaches, and apply them across digital and analogue environments.

The programme is intended for applicants who are either already working in, or are in interested in, a career in service management and/or service design – in the public, private and third sectors. The service sector comprises around 75% of developed economies globally and 35-50% of developing economies – and is growing fast.

Consequently, it is a major source of employment and career enhancement opportunities. Careers in service management and service design can be found in the public, private and third sectors. We expect that graduates from the programme will aspire to operational and strategic management posts across the fields of service design and delivery. These career opportunities can include roles such as heads of service areas, chief designers, and sector leads or directors. Potential fields of employment include:

  • Financial services and banking
  • Tourism, leisure and sport
  • Public services and health services
  • Education
  • Business services
  • Creative industries
  • Retail and fashion
  • IT and information services

The core elements of the programme address the data and higher-order skills we know are important for the future of work, confident and critical citizenship, and a thriving, just society.

What does interdisciplinary study mean?

Interdisciplinary study is at the heart of the EFI programmes. It means the ability to synthesise and apply knowledge and skills from across different disciplines, and is crucial to addressing many current complex challenges and planetary-scale issues. The EFI shared core courses draw on diverse disciplines to support you to work creatively and ethically with all kinds of data. Each programme develops interdisciplinary perspectives in the ways most appropriate to their specific domain and focus. And finally – because you will have such wide choice in the optional courses you choose to take in EFI – you will have the flexibility to design your own disciplinary pathway through your studies, integrating your insights and reflecting on their interdisciplinary power through your project-related work.

Flexible study choices

You will have a lot of flexibility in how you choose to study in EFI.

All the core and optional courses offered for this programme, and almost all the broader portfolio of optional courses, are taught in ‘fusion’ mode: a distinctive approach which allows you to combine on-campus with online study, and teaches on-campus and online students together as a single cohort. You can choose at the level of each individual course which mode you prefer. As a full-time, on-campus student you may choose to study most of your courses on-campus, but you will have some freedom to choose to study online when preferred. Please note however that full-time students on study visas will have particular attendance and engagement requirements and will need to be based entirely on-campus. Part-time students will also be able to choose to study either entirely on-campus, online or via a combination of the two.

You can choose to study on a full-time basis over one year, or part-time over two or three years. You can register for a full MSc, or for a Postgraduate Diploma or Postgraduate Certificate. EFI also offers the opportunity for students to study individual courses on a ‘lifelong learning’ basis without signing up to study to a full award.

How you will learn in EFI

The EFI approach to teaching places student experience and choice at its heart and connects global cohorts in new ways. Students will study in teaching spaces and digital learning environments designed to enable on-site/online sharing of all teaching and learning activity. Your classes and contributions will be recorded and livestreamed so that they can be shared – and learning communities built – across modes and time-zones. Students studying online will have a presence in on-site classrooms (via video, audio and text in different forms), and students studying on-campus will be able to work with diverse teams located across the globe. All students will have a presence in the digital spaces where teaching happens – video-based classes, real-time collaboration spaces, live chats, asynchronous forums, shared exhibition and blogging spaces and more. * Fusion Teaching Privacy Notice

Teaching methods will include group work, expert lectures both live and livestreamed, data skills and programming workshops online and on-campus, on-site and virtual drop-ins, hybrid seminars, interactive journal clubs, external stakeholder challenges and code-alongs, and data visualisation exercises. Apart from the shared core, most EFI courses are delivered in intensive two-day blocks of teaching and learning activity, combined with pre- and post-intensive wraparound activity that will include a range of scheduled and self-directed activities (for example, group project activities, reading, assessment).

These entry requirements are for the 2022/23 academic year and requirements for future academic years may differ. Entry requirements for the 2023/24 academic year will be published on 3 October 2022.

A UK 2:1 honours degree, or its international equivalent, in any discipline.

We will also consider your application if you have other professional qualifications or experience; please contact us to check before you apply.

Students from China

This degree is Band C.

International qualifications

Check whether your international qualifications meet our general entry requirements:

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

We accept the following English language qualifications at the grades specified*:

  • IELTS Academic: total 7.0 with at least 6.5 in each component.
  • TOEFL-iBT (including Home Edition): total 100 with at least 23 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
  • CAE and CPE: total 185 with at least 176 in each component.
  • Trinity ISE: ISE III with a pass in all four components.
  • PTE Academic: 70 overall with at least 62 in each component.

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.

(*Revised 17 November 2021 to add accepted PTE Academic qualifications.)

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.

Find out more about our language requirements:

Information on tuition fees for EFI programmes is available here: EFI fees

General information on tuition fees and studying costs:

Featured funding

Search for scholarships and funding opportunities:

  • College of Arts, Humanities and Social Sciences PG Admissions Office
  • 57 George Square
  • Edinburgh
  • EH8 9JU

We operate a number of selection deadlines. We may make a small number of offers on an ongoing basis, but we will hold the majority of applications until the next published selection deadline before deciding which applicants to make offers to. If we have not made you an offer by a specific selection deadline this means one of two things:

  • your application has been unsuccessful, in which case we will contact you to let you know, or
  • your application is still being considered and will be carried forward for consideration in the next selection deadline and we’ll be in touch once a decision is made.

If you are applying for funding or will require a visa then we strongly recommend you apply as early as possible.

Deadlines for applicants applying for study in 2022-23 are:

Round Application Deadline Decisions by
1 17 March 2022 26 April 2022
2 23 May 2022 23 June 2022
3 25 July 2022 11 August 2022

(*Revised 8 November 2021 to update application deadline information.)

You must submit one reference with your application.

We will decide which applications to offer places to on the basis of:

  • Educational achievement
  • Professional experience (where relevant)
  • Quality of personal statement

Your personal statement should include why you are interested in studying on this particular programme and – if relevant – how it will support your career development. The Edinburgh Futures Institute provides a space where students can pursue projects on issues they care about, so it would also be helpful (though not essential) if you could indicate the area on which you would most like to focus during your time in EFI.

Find out more about the general application process for postgraduate programmes:

Further information

  • College of Arts, Humanities and Social Sciences PG Admissions Office
  • 57 George Square
  • Edinburgh
  • EH8 9JU