Marketing and Business Analysis MSc

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

• MSc Marketing and Business Analysis programme structure overview

Find out more about compulsory and optional courses

We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

• Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
• Critically evaluate analytical tools and frameworks used in marketing and business analysis.
• Discuss the challenges facing marketing decision-makers in modern organisations.
• Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
• Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

• Important points to note when applying for this programme

Academic requirements

You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.

• An undergraduate degree in a business or management related subject with quantitative elements is normally required. Suitable quantitative elements include statistics, operational research, management science, economics and econometrics.
• Candidates with degrees in a numerate or quantitative subject, such as statistics, mathematics, informatics, economics, computer science or engineering, will also be considered.
• Candidates with relevant business experience will be considered on an individual basis.

Supporting your application

• Relevant work experience is not required but may increase your chances of acceptance.
• Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

International qualifications

Check whether your international qualifications meet our general entry requirements:

• Entry requirements by country

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

For 2021 entry we will accept the following English language qualifications at the grades specified:

• IELTS: total 7.0 (at least 6.0 in each module)
• TOEFL-iBT (including Special Home Edition): total 100 (at least 20 in each module). We do not accept TOEFL MyBest Score to meet our English language requirements
• CAE and CPE: total 185 (at least 169 in each module)
• Trinity ISE: ISE III with a pass in all four components

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL or Trinity ISE, in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

• UKVI list of majority English speaking countries

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.

Find out more about our language requirements:

• English language requirements

Application fee and tuition fee deposit

An application fee of £60 is payable in respect of all applications submitted for this programme.

If you receive an offer of admission, either unconditional or conditional you, will be asked to pay a tuition fee deposit of £1,500 within 28 days to secure your place on the programme. The fee does not include the cost of text books for core and option courses so you should budget an additional amount for this required expenditure.

See the programme website for more information on fees and deposits:

• MSc Marketing and Business Analysis - fees and living expenses

Tuition fees

Featured funding

• Business School scholarships

UK government postgraduate loans

If you live in the UK, you may be able to apply for a postgraduate loan from one of the UK’s governments. The type and amount of financial support you are eligible for will depend on your programme, the duration of your studies, and your residency status. (Programmes studied on a part-time intermittent basis are not eligible.)

• UK government and other external funding

Other funding opportunities

Search for scholarships and funding opportunities:

• Search for funding