Postgraduate study

Marketing and Business Analysis MSc

Awards: MSc

Study modes: Full-time

Funding opportunities

Programme website: Marketing and Business Analysis

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Find out more about compulsory and optional courses

We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.

AwardTitleDurationStudy mode
MScMarketing and Business Analysis1 YearFull-timeProgramme structure 2019/20

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

  • Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
  • Critically evaluate analytical tools and frameworks used in marketing and business analysis.
  • Discuss the challenges facing marketing decision-makers in modern organisations.
  • Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
  • Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.

  • An undergraduate degree in a business or management related subject with some quantitative elements is normally required.
  • Candidates with degrees in science, mathematics, engineering, informatics or statistics will also be considered.
  • Candidates with a very good Honours degree in a numerate or quantitative subject area or relevant business experience will be considered on an individual basis.

Supporting your application

  • Relevant work experience is not required but may increase your chances of acceptance.
  • Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.

International qualifications

Check whether your international qualifications meet our general entry requirements:

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

We accept the following English language qualifications at the grades specified:

  • IELTS: total 7.0 (at least 6.0 in each module)

  • TOEFL-iBT: total 100 (at least 20 in each module)

  • PTE Academic: total 67 (at least 56 in each of the Communicative Skills sections)

  • CAE and CPE: total 185 (at least 169 in each module)

  • Trinity ISE: ISE III with a pass in all four components

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, PTE Academic or Trinity ISE, in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries.

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.*

(*Revised 8/11/2018 to provide more accurate information on English language qualifications expiry dates. Revised 22/03/2019 to provide more accurate/comprehensive information.)

Find out more about our language requirements:

Application fee and tuition fee deposit

An application fee of £60 is payable in respect of all applications submitted for this programme.

If you receive an offer of admission, either unconditional or conditional you, will be asked to pay a tuition fee deposit of £1,500 within 28 days to secure your place on the programme. The fee does not include the cost of text books for core and option courses so you should budget an additional amount for this required expenditure.

See the programme website for more information on fees and deposits::

Tuition fees

AwardTitleDurationStudy mode
MScMarketing and Business Analysis1 YearFull-timeTuition fees

Featured funding

UK government postgraduate loans

If you live in the UK, you may be able to apply for a postgraduate loan from one of the UK’s governments. The type and amount of financial support you are eligible for will depend on your programme, the duration of your studies, and your residency status. (Programmes studied on a part-time intermittent basis are not eligible.)

Other funding opportunities

Search for scholarships and funding opportunities:

  • University of Edinburgh Business School
  • 29 Buccleuch Place
  • Central Campus
  • Edinburgh
  • EH8 9JS

Due to high demand, the School operates a number of selection deadlines. We will make a small number of offers to the most outstanding candidates on an ongoing basis, but hold the majority of applications until the next published selection deadline when we will offer a proportion of the places available to applicants selected through the competitive process described on the School website.

Application for 2019/20 are now closed.

Deadlines for applicants applying to study in 2020/21:

Round Application deadline Decisions by
1 16 October 2019 65 December 2019
2 11 December 2019 13 February 2020
3 19 February 2020 9 April 2020
4 15 April 2020 4 June 2020
5 10 June 2020 23 July 2020

Full details on the admissions process and the selection deadlines are available on the Business School website:

*(Revised 4 September 2019 to update application deadlines.)

You must submit one reference with your application.

Find out more about the general application process for postgraduate programmes:

Further information

  • University of Edinburgh Business School
  • 29 Buccleuch Place
  • Central Campus
  • Edinburgh
  • EH8 9JS