Service Management and Design MSc, PgDip (ICL), PgCert

Students on the programme study the following:

• A portfolio of EFI ‘shared core’ courses (40 credits) which teach the essential critical and hands-on data skills, enquiry methods, ethical and creative capacities needed to underpin your programme-based studies.
• Core courses (30 credits) specific to your programme.
• A project (taking the form of a 20-credit ‘integration and project planning’ course, and a 40-credit final project).
• A wide choice of short 10 credit optional courses (50 credits), at least two of which must be on topics related to your programme, with scope to study across the entire EFI portfolio.

Core courses

The programme includes three core 10 credit courses:

• Introduction to Service Management
• Introduction to Service Design
• Value and Value Creation (which explores the fundamental role of value creation in both service management and service design)

You will also take the following 10 credit shared core courses, which are compulsory for EFI students on all programmes:

• Interdisciplinary Futures
• Insights Through Data or Text Remix (choose one)
• Ethical Data Futures
• Representing Data or Building Near Futures (choose one)

These shared core courses place you in cross-disciplinary teams with students from other programme areas. They will teach you to collect, manage and analyse computational datasets, and to use emerging methodologies for mapping and designing the future. They will also teach the fundamentals of data ethics, while supporting you to use your creative skills in the analysis and representation of data-informed and qualitative inquiry.

Optional courses

EFI offers a wide portfolio of about 40-50 optional courses taught by academic staff from across many discipline areas including approximately six to eight courses on topics associated with your programme. The exact courses will vary from year to year.

In 2023-24, the courses associated with your programme may include:

• Applied Co-Creation
• Data-driven Innovation in Services
• Internets of Material Things
• Inter-organisational Working and Collaboration
• Introduction to Participatory Methods
• Service Marketing and Communications
• Strategic Leadership and Operational Management
• Designing and Delivering Public Services

Optional courses from across the wider portfolio will cover a range of themes and topics, such as:

• critical perspectives on how new technologies are changing society
• data, programming and research skills that advance the skills taught in the EFI shared core
• the causes and consequences of inequalities around the world
• how new and rapidly changing technologies and data sources are transforming the future of democracy
• how narratives drive the way we understand the world
• current challenges and futures for the creative industries

The project

In your final project, you will be able to apply your learning in depth to a domain, issue or concern which drives you. It could be:

• based on your own personal or professional interests
• defined by your employer
• sponsored by one of our EFI industry, government or community partners
• aligned to one of the EFI research programmes

You can submit your final project report as a written piece of work, or combine text with other forms as appropriate – video, visualisation, a digital artefact, performance, code.

You will provisionally identify your project topic relatively early on in the programme, and work on it in parallel with the taught courses. We expect projects to take an interdisciplinary approach which connects with the creative, data and future-oriented nature of the EFI core.

Part-time and full-time options

Full-time students on the programme take these courses in one year.

Part-time students take the same courses as full-time students, over either two or three years:

• For the two-year version, students take 80 credits of courses in year one and 100 credits (including the project) in year two.
• For the three-year versions, students take 120 credits of courses over years one and two (with up to 80 credits per year in each year), and then take the project (60 credits) in year three.

Students can also study towards a Postgraduate Certificate or Postgraduate Diploma:

• Students have two years to undertake the Postgraduate Diploma, taking the same taught courses as students on the MSc, but not the project. They will take a total of 120 credits of courses - between 40 and 80 in each year.
• Students have one year to undertake the Postgraduate Certificate, taking 60 credits of courses, including between 10 and 40 credits of the EFI ‘shared core’ courses, between 20 and 50 credits of programme-specific courses (either the programme core courses or optional courses), and up to 30 credits from the broader suite of EFI optional courses.

Find out more about compulsory and optional courses

We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.

On successful completion of this programme, you will:

• possess a critical understanding of value and values across service management and service design and of how they interrelate
• be able to identify, generate and apply appropriate research methods in order to resolve live problems across diverse service settings, with a focus on the co-creation of knowledge
• be able to critically evaluate, synthesise and integrate information from across the service management and service design disciplines
• communicate effectively and sensitively within complex and dynamic environments to support the development of co-creative cultures
• develop the personal and intellectual aptitudes to become a facilitative leader at the interface of service management and service design
• confidently identify, appraise and develop technical tools and approaches, and apply them across digital and analogue environments

The programme is intended for applicants who are either already working in, or are in interested in, a career in service management and/or service design – in the public, private and third sectors. The service sector comprises around 75% of developed economies globally and 35-50% of developing economies – and is growing fast.

Consequently, it is a major source of employment and career enhancement opportunities. Careers in service management and service design can be found in the public, private and third sectors. We expect that graduates from the programme will aspire to operational and strategic management posts across the fields of service design and delivery. These career opportunities can include roles such as:

• heads of service areas
• chief designers
• sector leads or directors

Potential fields of employment include:

• Financial services and banking
• Tourism, leisure and sport
• Public services and health services
• Education
• Business services
• Creative industries
• Retail and fashion
• IT and information services

The core elements of the programme address the data and higher-order skills we know are important for the future of work, confident and critical citizenship, and a thriving, just society.

What does interdisciplinary study mean?

Interdisciplinary study is at the heart of the EFI programmes. It means the ability to synthesise and apply knowledge and skills from across different disciplines, and is crucial to addressing many current complex challenges and planetary-scale issues.

We support you to develop interdisciplinary perspectives in different ways. For example, the EFI shared core courses draw on diverse disciplines to support you to work creatively and ethically with all kinds of data. Each programme develops interdisciplinary perspectives in the ways most appropriate to their specific domain and focus. And finally – because you will have such wide choice in the optional courses you choose to take in EFI – you will have the flexibility to design your own disciplinary pathway through your studies, integrating your insights and reflecting on their interdisciplinary power through your project-related work.

Flexible study choices

You will have a lot of flexibility in how you choose to study in EFI.

All the core and optional courses offered for this programme, and almost all the broader portfolio of optional courses, are taught in ‘fusion’ mode: a distinctive approach which allows you to combine on-campus with online study, and teaches on-campus and online students together as a single cohort.

As a full-time, on-campus student you may choose to study most of your courses on-campus, but you will have some freedom to choose to study online. Please note however that full-time students on study visas have particular attendance and engagement requirements and need to be based entirely on-campus.

If you are considering full-time online study, please note that all courses require significant synchronous engagement in the classroom. Get in touch with us with questions before applying.

You can choose to study on a full-time basis over one year, or part-time over two or three years. You can register for a full MSc, or for a Postgraduate Diploma or Postgraduate Certificate. Part-time students can choose to study either entirely on-campus, online or via a combination of the two.

How you will learn in EFI

The EFI approach to teaching places student experience and choice at its heart and connects global cohorts in new ways. Students study in teaching spaces and digital learning environments designed to enable on-site/online sharing of teaching and learning activity. Your classes and contributions will be recorded and livestreamed so that they can be shared – and learning communities built – across modes and time-zones.

Students studying online will have a presence in on-site classrooms (via video, audio and text in different forms), and students studying on-campus will be able to work with diverse teams located across the globe. All courses require significant synchronous engagement in the classroom. While there may be opportunities to engage in some activities asynchronously from different time zones applicants should be aware of the requirement to join live classes at particular times. Please get in touch with us to discuss your particular circumstances before applying.

All students will have a presence in the digital spaces where teaching happens – video-based classes, real-time collaboration spaces, live chats, asynchronous forums, shared exhibition and blogging spaces and more.

• Fusion Teaching Privacy Notice

Teaching methods will include:

• group work
• expert lectures both live and livestreamed
• data skills and programming workshops online and on-campus
• on-site and virtual drop-ins
• hybrid seminars
• interactive journal clubs
• external stakeholder challenges and code-alongs
• data visualisation exercises

Apart from the shared core, most EFI courses are delivered in intensive two-day blocks of teaching and learning activity, combined with pre- and post-intensive wraparound activity that will include a range of scheduled and self-directed activities (for example, group project activities, reading, assessment).

Service Management Design from The University of Edinburgh on Vimeo.

These entry requirements are for the 2023/24 academic year and requirements for future academic years may differ. Entry requirements for the 2024/25 academic year will be published on 2 October 2023.

A UK 2:1 honours degree, or its international equivalent, in any discipline.

We will also consider your application if you have other professional qualifications or experience; please contact us to check before you apply.

Students from China

This degree is Band C.

• Postgraduate entry requirements for students from China

International qualifications

Check whether your international qualifications meet our general entry requirements:

• Entry requirements by country

English language requirements

You must demonstrate a level of English language competency at a level that will enable you to succeed in your studies, regardless of your nationality or country of residence.

English language tests

We accept the following English language qualifications at the grades specified:

• IELTS Academic: total 7.0 with at least 6.5 in each component.
• TOEFL-iBT (including Home Edition): total 100 with at least 23 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
• C1 Advanced (CAE) / C2 Proficiency (CPE): total 185 with at least 176 in each component.
• Trinity ISE: ISE III with passes in all four components.
• PTE Academic: total 70 with at least 62 in each component.

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS, TOEFL, Trinity ISE or PTE, in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

• UKVI list of majority English speaking countries

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries (non-MESC).

• Approved universities in non-MESC

If you are not a national of a majority English speaking country, then your degree must be no more than three and a half years old at the beginning of your programme of study.

Find out more about our language requirements:

• English language requirements

Information on tuition fees and studying costs:

• Fees and costs

Featured funding

• EFI funding opportunities

Search for scholarships and funding opportunities:

• Search for funding