Marketing: Why is it important to me?
An introduction to marketing, managing data and developing a brand
On 7 February, together with Edinburgh Innovations, we hosted a 90-minute introductory session about marketing.
The practice of life science relies more and more on digital services.
From apps and dashboards right up to workflow digitisation and connected devices, there are few areas in life science that digital does not touch.
We were delighted to have Rob Innes and Michelle Waddell of Wyoming Interactive to discuss the importance of capturing and managing data.
Attendees to this interactive workshop learned how they can develop themselves as their own brand.
The session was part of the Breakthrough Enterprise programme of workshops.