Marketing: Strategy & tactics for success
A session on digital thinking to support projects and new business ideas.
On 28 February, together with Edinburgh Innovations, we hosted a 90-minute session on marketing strategies.
Following an earlier introductory session to marketing, in this session Rob Innes and Michelle Waddell of Wyoming Interactive discussed the latest digital thinking to application builds and activation tactics to help attendees’ projects and business ideas.
Wyoming Interactive manages data, develops portals, creates digital tools and calculators and drives demand for digital campaigns in the life sciences and healthcare sectors.
The company’s experience ranges from particular research areas such as protein biology or oncology, particular tools such as PCR and flow cytometry to support business processes such as device to cloud integration.
The session was part of the Breakthrough Enterprise programme of workshops.