Sara AlRabiah

Thesis title: The Impact of self-disclosure by social media influencers on consumer behaviour

Undergraduate teaching

Teacher Assistant at the Business School

Open to PhD supervision enquiries?


Research summary

-Digital Marketing

-Social media influencers,

-Travel influencers

- Self-disclosure

-Consumer behaviour

Project activity

My research project is focused on exploring the impact of self-disclosure by travel influencers on consumer behaviour in a travel context.  

Conference details

•Presented in three conferences: (BAM, AMC, AMS WMC).

•Reviewer and session chair in AMS WMC.