Sara AlRabiah
Thesis title: The Impact of self-disclosure by social media influencers on consumer behaviour
PhD supervisors:
Undergraduate teaching
Teacher Assistant at the Business School
Open to PhD supervision enquiries?
Yes
Research summary
-Digital Marketing
-Social media influencers,
-Travel influencers
- Self-disclosure
-Consumer behaviour
Project activity
My research project is focused on exploring the impact of self-disclosure by travel influencers on consumer behaviour in a travel context.
Conference details
•Presented in three conferences: (BAM, AMC, AMS WMC).
•Reviewer and session chair in AMS WMC.