Linda Bauld
Bruce and John Usher Professor of Public Health | Co-Head of Centre for Population Health Sciences

- Usher Institute
- College of Medicine and Veterinary Medicine
Contact details
Address
- Street
-
Usher Institute – University of Edinburgh
Doorway 1
Old Medical School
Teviot Place - City
- Edinburgh
- Post code
- EH8 9AG
Background
Linda joined the University of Edinburgh in November 2018. She previously worked at the Universities of Stirling, Bath, Glasgow and Kent. From 2014 to 2021 she combined her academic roles with serving as Cancer Research UK's cancer prevention advisor.
Linda conducts behavioural research within public health, with a particular focus on the prevention of non-communicable diseases and how research evidence informs policy. She has led studies on drug and alcohol use, inequalities in health, overweight and obesity, smoking cessation and more recently on Covid-19. She led the first study of the UK's national stop smoking services when they were established in 1998. She has also played a significant role in the monitoring and evaluation of a range of tobacco control policies, and served as the UK government's scientific adviser on tobacco control from 2006 to 2010.
From 2017-2022 she led a Global Challenges Research Fund programme to address tobacco use in Africa and South Asia involving researchers in six UK and eight overseas research organisations. She is currently Director of the SPECTRUM Consortium funded by the UK Prevention Research Partnership that includes ten Universities and multiple partners from public health agencies and alliances. Visit the SPECTRUM website.
In September 2021 she was appointed as Chief Social Policy Adviser to the Scottish Government. This is a part time secondment until 2025.
Qualifications
BA (Hons), PhD, FRCPE, FRSE, FAcSS, FFPH
Responsibilities & affiliations
Professor Bauld is Co-Director, along with Professor David Weller, of the Centre for Population Health Sciences within the Usher Institute. She is Honorary Professor at the University of Stirling and a Trustee of Diabetes UK and the Institute of Alcohol Studies. She is also a member of the Medical Research Council (MRC) Population Systems Medicine Board and the Canadian Institutes for Health Research Institute of Population and Public Health Board. She is a former member or chair of other research committees for National Institute of Health Research (NIHR), Cancer Research UK, the International Agency for Research on Cancer and the European Union.
In 2021 she was awarded an OBE by Her Majesty Queen Elizabeth II for her services to guiding public health responses to, and public understanding of, Covid-19.
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Looking back to look forward: Surviving COVID-19 and the future of the NHS
In:
Journal of the Royal College of Physicians of Edinburgh
Research output: Contribution to Journal › Article (Accepted/In press) -
Extent of illicit cigarette market from single stick sales in Ghana: findings from a cross-sectional survey
In:
BMJ Open, vol. 13
DOI: https://doi.org/10.1136/bmjopen-2022-062476
Research output: Contribution to Journal › Article (Published) -
Students’ and staffs’ views and experiences of asymptomatic testing on a university campus during the COVID-19 pandemic in Scotland: a mixed methods study
In:
BMJ Open, vol. 13
DOI: https://doi.org/10.1136/bmjopen-2022-065021
Research output: Contribution to Journal › Article (Published) -
Financial incentives for quitting smoking in pregnancy: are they cost effective
In:
Addiction
DOI: https://doi.org/10.1111/add.16176
Research output: Contribution to Journal › Article (E-pub ahead of print) -
Prevalence and risk factors for tobacco, khat, and alcohol consumption among high school students in Ethiopia.
In:
BMC Public Health, vol. 23
DOI: https://doi.org/10.1186/s12889-023-15088-x
Research output: Contribution to Journal › Article (Published) -
Cessation of smoking trial in the emergency department (CoSTED): protocol for a multicentre randomised controlled trial
In:
BMJ Open, vol. 13, pp. e064585
DOI: https://doi.org/10.1136/bmjopen-2022-064585
Research output: Contribution to Journal › Article (Published) -
A pilot cluster randomised controlled trial of a peer-delivered outreach community-based smoking cessation intervention for women living in disadvantaged communities in Ireland.
In:
Rural and remote health, vol. 23, pp. 8163
DOI: https://doi.org/10.22605/RRH8163
Research output: Contribution to Journal › Meeting abstract (Published) -
Usual care in a multicentre randomised controlled trial of financial incentives for smoking cessation in pregnancy: qualitative findings from a mixed-methods process evaluation
In:
BMJ Open, vol. 12, pp. e066494
DOI: https://doi.org/10.1136/bmjopen-2022-066494
Research output: Contribution to Journal › Article (Published) -
Usual care in a multicentre randomised controlled trial of financial incentives for smoking in pregnancy: qualitative findings from a mixed-method process evanualtion
In:
BMJ Open, vol. 12
DOI: https://doi.org/10.1136/bmjopen-2022-066494
Research output: Contribution to Journal › Article (Published) -
Effect of financial voucher incentives provided with Uk stop smoking services on the cessation of smoking in pregnant women (CPIT III): pragmatic, multicentre, single blinded, phase 3, randomised controlled trial
In:
BMJ Open, vol. 379, pp. e071522
DOI: https://doi.org/10.1136/bmj-2022-071522
Research output: Contribution to Journal › Article (Published)