Linda Bauld
Bruce and John Usher Professor of Public Health

- Usher Institute
- College of Medicine and Veterinary Medicine
Contact details
Address
- Street
-
Usher Institute – University of Edinburgh
Doorway 1
Old Medical School
Teviot Place - City
- Edinburgh
- Post code
- EH8 9AG
Background
Linda joined the University of Edinburgh in November 2018 from the University of Stirling where she was Professor of Health Policy, Director of the Institute for Social Marketing and Dean of Research Impact. Since 2014 she has combined her academic roles with serving as Cancer Research UK's cancer prevention champion, the CRUK/BUPA Chair in Behavioural Research for Cancer Prevention.
Professor Bauld is a behavioural scientist with a PhD in social policy. Her research focuses on two main areas: the evaluation of complex public health interventions; and the use of evidence to inform health policy. She has conducted studies on drug and alcohol use, inequalities in health, overweight and obesity and, most notably, on smoking cessation and tobacco control. She undertook the first study of the UK's national stop smoking services when they were established in 1998. She has also played a significant role in the monitoring and evaluation of a range of tobacco control policies, and served as the UK government's scientific adviser on tobacco control from 2006 to 2010.
Examples of recent work include: authoring the 3 year review of smokefree legislation in England (published by the Department of Health in 2011); leading (with David Tappin) the world's largest trial of financial incentives for smoking cessation in pregnancy (published 2015); playing a key role in developing smoking cessation in pregnancy guidance in England (2010) and for the World Health Organisation (2013-14); coordinating the development of an independent alcohol strategy for the UK ('Health First', published in March 2013); leading a national review of smoking cessation services for the Scottish government (2013-2014); chairing the NICE programme development group on tobacco harm reduction (2011-2013), and acting as spokesperson for CRUK's obesity policy work in Scotland through the charity's 'Scale Down Cancer' campaign (2016-current). In 2017 she and colleagues were awarded a large Global Challenges Research Fund grant to address tobacco use in Africa and South Asia and Professor Bauld now leads a team or researchers in 6 UK and eight overseas research organisations to build capacity in tobacco control research in low and middle income countries.
Responsibilities & affiliations
Linda chairs, or is a member of, a number of policy and research funding committees in Europe, Canada and the UK. Her work with the media is extensive, and a particular current focus is contributing to ongoing debates on electronic cigarettes and measures to address the price and promotion of HFSS foods. In 2017 she was elected a Fellow of the Royal College of Physicians of Edinburgh for her contribution to cancer prevention and public health.
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A protocol for the economic evaluation of the Smoking Cessation in Pregnancy Incentives Trial (CPIT III)
In:
BMJ Open, vol. 10
DOI: https://doi.org/10.1136/bmjopen-2020-038827
Research output: Contribution to Journal › Article (E-pub ahead of print) -
A cluster feasibility trial to explore the uptake and use of e-cigarettes versus usual care offered to smokers attending homeless centres in Great Britain
In:
PLoS ONE, vol. 15, pp. e0240968
DOI: https://doi.org/10.1371/journal.pone.0240968
Research output: Contribution to Journal › Article (Published) -
Systematic Review of Behaviour Change Techniques within Interventions to Reduce Environmental Tobacco Smoke Exposure for Children
In:
International Journal of Environmental Research and Public Health, vol. 17, pp. 7731
DOI: https://doi.org/10.3390/ijerph17217731
Research output: Contribution to Journal › Article (Published) -
The impact of COVID-19 on smoking patterns in Pakistan: findings from a longitudinal survey of smokers
In:
Nicotine and Tobacco Research
DOI: https://doi.org/10.1093/ntr/ntaa207
Research output: Contribution to Journal › Article (E-pub ahead of print) -
Pregnant women's use of e-cigarettes in the UK: a cross sectional survey
In:
BJOG: An International Journal of Obstetrics and Gynaecology
DOI: https://doi.org/10.1111/1471-0528.16553
Research output: Contribution to Journal › Article (E-pub ahead of print) -
Tobacco-related cancers in Europe: the scale of the epidemic in 2018
(3 pages)
In:
European Journal of Cancer, pp. 2
DOI: https://doi.org/10.1016/j.ejca.2020.07.024
Research output: Contribution to Journal › Article (Published) -
Maternal smoking and preterm birth: an unresolved health challenge
In:
PLoS Medicine
DOI: https://doi.org/10.1371/journal.pmed.1003386
Research output: Contribution to Journal › Article (Published) -
Understanding pregnant women’s adherence-related beliefs about Nicotine Replacement Therapy for smoking cessation: A qualitative study
(1 page)
In:
British Journal of Health Psychology, pp. 1
DOI: https://doi.org/10.1111/bjhp.12463
Research output: Contribution to Journal › Article (Published) -
Young people’s use of e-cigarettes in Wales, England and Scotland before and after introduction of EU Tobacco Products Directive regulations: a mixed-method natural experimental evaluation
In:
International Journal of Drug Policy, vol. 85, pp. 102795
DOI: https://doi.org/10.1016/j.drugpo.2020.102795
Research output: Contribution to Journal › Article (E-pub ahead of print) -
Reactions to, and trial intentions for, three dissuasive cigarette designs: A cross-sectional survey of adolescents in Scotland
In:
Tobacco Control
DOI: https://doi.org/10.1136/tobaccocontrol-2020-055842
Research output: Contribution to Journal › Article (E-pub ahead of print)