Lauren Johnston-Smith

Online Learning Marketing Project Manager

Background

Lauren is the lead expert and architect of online learning marketing development projects that deliver high quality solutions and enhance the University's presence across digital platforms. She has worked for the University since 2010, and prior to taking on this role in Information Services in 2017, Lauren was Marketing and Communications Manager in the University's College of Medicine and Veterinary Medicine, where the majority of the University's online degrees are located. Lauren has more than 20 years'​ experience in marketing and media relations in higher education, the visual arts and performing arts.

Qualifications

PG Dip in Chinese, MA (Hons) History of Art

Project activity

Lauren is involved in a range of projects relating to recruiting learners and students to the University's portfolio of online degrees and courses. Recent projects include:

Invited speaker

Presented concise paper ‘Transforming working practice and impacting positively on lives through online learning’ at the World Conference for Online Learning in Dublin, November 2019.