How powerful is sport?

How major sporting events like the Commonwealth Games and the World Cup can influence and impact events beyond the field of play is the focus of an event in Glasgow.

The one-day conference, Sport as Persuasion and Power in the Modern World, has been organised by the University’s Centre for Cultural Relations to coincide with Glasgow 2014.

Sport's impact and influence

Experts will look at how sporting events help project a city’s image, how sport can be used in conflict resolution, and what social media can tell us about the impact of major events like the London Olympics and the Commonwealth Games.

Academics from the Universities of Edinburgh, Glasgow, Loughborough, Stirling and the School of Oriental and African Studies will be joined by members of the British Council, the Scottish Government and the Royal Commonwealth Society.

The event will be chaired by Professor Grant Jarvie, chair of sport at the University of Edinburgh.