Increasingly, life as a University academic isn't just about lecturing students and carrying out research in your chosen field; it is also about engaging the wider world in your area of interest and passing on knowledge to non-specialist audiences.
This public engagement activity by universities generates mutual benefit through the sharing of knowledge, expertise and skills.
This film focuses on the public engagement work carried out by the University of Edinburgh's Dr Lloyd Llewellyn-Jones, a senior lecturer in Ancient History, based in the University's School of History, Classics and Archaeology.
As well as the public engagement work of individual academics, the wider University is involved in a number of ventures aimed at sharing knowledge and engaging new audiences.
A member of the Edinburgh Beltane Public Engagement Network, one of six UK-wide beacons for public engagement, it is a major player in events such as the Edinburgh International Science Festival and it has helped to engage thousands of school pupils with science through the SCI-FUN roadshow.
A major provider of venues for the Fringe and Festival performances across Edinburgh, the University also runs a rolling programme of successful lecture series.
These include the Enlightenment Lectures, the Gifford Lectures, and the highly successful "Medical Detectives" and "Our Changing World" series, in which its own academics and guest speakers share their knowledge and pioneering research with a wide and diverse audience.
21st Century Enlightenment
The Gifford Lectures
Our Changing World