Edinburgh Local

Data-Driven Innovation

Our Data-Driven Innovation (DDI) Programme reflects the growing importance of data in economic growth, social change, and public services.

Students using virtual reality goggles
Students using virtual reality goggles

What is Data-Driven Innovation?

Through high-speed data analytics, our ability to capture flows of data and understand what they tell us is bringing better and faster capability to identify trends and behaviour across many sectors, leading to improved services for consumers and citizens.

Our ambition is to increase the contribution of research and in-demand graduate skills to the region’s economy over the next 15 years.  We also aim to launch more spinout companies, attract start-ups and established businesses, and drive public and private sector investment, whether through large companies or venture funding.

The University of Edinburgh has worked in partnership with NHS Scotland and universities across the UK and internationally to develop expertise in the secure storage, and ethical and trustworthy use, of data for research through its involvement with the Scottish Government’s Charter for Safe Havens.


Involving everyone in the data revolution

The DDI Programme, within a refreshed approach to skills development in the city region, aims to help all citizens adapt to the data economy. Senior citizens can be helped to understand more about how their personal data is used; schoolchildren will gain basic skills in interpreting and handling data; workers can improve their knowledge of statistics and analysis in roles that will make increasing use of data; and data specialists, such as coders and analysts, will be equipped with the skills to allow organisations to transform services and products.

Among less advantaged groups, our activities will aim to develop skills and employability, and increase their potential to access good career opportunities. We will work with employers to provide upskilling routes and encourage gender balance across the technology workforce.


Working together

We look forward to working with partners and using our world-leading expertise in data science to meet the opportunities and challenges that lie ahead. The University of Edinburgh is proud of its history as a civic university and is excited about making a long-lasting contribution to the economic and social development of the region through the City Region Deal.


Find out more

For further information, please contact: ddi@ed.ac.uk