Edinburgh Summer School 2024

Business Communication and Social Media

What role does social media play in marketing?

Using examples from leading platforms, this course introduces students to fundamentals of using social media for business communication.


Key information


Subject Social Science/Business
Course teacher Dr Qian Wang
Credit level SCQF Level 8 (Year 1 Undergraduate)
Credits 20 SCQF (Find out more about studying for credit here)

Our credit-bearing courses are only available to applicants aged 18 years or over. Applicants should have at least 1 year of undergraduate study experience.

Language requirements

Applicants should meet the minimum English language requirements in order to fully benefit from, and engage with, Summer School courses. Your English language ability must be equivalent to, or above, 6.5 IELTS overall with 5.5 in each component.

Device requirements Course materials will be delivered via the University of Edinburgh's Virtual Learning Environment. To access these materials, you will require a suitable device, such as a laptop or tablet. 
Teaching location Holyrood Campus
Dates 01 July - 25 July 2024
Length 4 weeks
Contact hours 57
Course fee £3795
Application deadline 20 May 2024 (17:00 - BST)



Business Communication and Social Media

Subject area: Social Sciences