University Website Publishing

URL Naming Policy

Our URL Naming Policy provides a consistent approach to the structuring and wording of URLs (web addresses). Practical guidance is available from the Website Support wiki.


The University URL Naming Policy, published in October 2012, replaces the previous URL Policy Proposal that was accepted by the University’s Knowledge Strategy Committee in August 2007.


Guidance on creating friendly URLs, and the use of shortened URLs, is available from the Website Support wiki.

Creating friendly URLs [EASE login required]

Aliases URLs - shortened for print [EASE login required]

URL shortener –

The URL shortener widget allows you to make a trackable tiny url in the form to use in social media and other communications. It uses the service to generate the urls and statistics.