Google Analytics training
Learn how to interpret data from Google Analytics.
Google Analytics is a tool that collects information about your site’s visitors, such as how many of them there are, where they are from and what keywords they used to find your site.
What you’ll learn
Find out what Google Analytics is, and how to :
- make sense of the data produced
- identify the behaviour of your target audience
- use this data to maximise the effectiveness of your website
Who should attend?
The session is for anyone who manages content for a University website - whether or not you use EdWeb.
Booking a place
To check availability and book a place, see the Events site.
Start using Analytics
Information on how to access Google Analytics, and written guidance on interpreting your data, is available from the support wiki.
Read our latest blog posts on Google Analytics.