University Website Publishing

Google Analytics training

Learn how to interpret data from Google Analytics.

Google Analytics is a tool that collects information about your site’s visitors, such as how many of them there are, where they are from and what keywords they used to find your site.

What you’ll learn

Find out what Google Analytics is, and how to :

  • make sense of the data produced
  • identify the behaviour of your target audience
  • use this data to maximise the effectiveness of your website

Who should attend?

The session is for anyone who manages content for a University website - whether or not you use EdWeb.

Booking a place

To check availability and book a place, see the Events site.

Book a training place

Start using Analytics

Information on how to access Google Analytics, and written guidance on interpreting your data, is available from the support wiki.

Google Analytics on the Website Support wiki (EASE login required)

Blog posts

Read our latest blog posts on Google Analytics.

Google Analytics posts on the Website Publishing blog