User Experience (UX) service

Phase 2 - Generate potential solutions

The second phase is about prototyping lots of different ideas and seeing what works for your users.

In phase 2, you will generate potential solutions and validate them against user needs.

You will:

  • Generate ideas which might meet the needs identified in phase 1.
  • Generate lots of potential solutions to see what works
  • Test these ideas with the people who are using your product or service.
  • Refine your ideas and keep testing

Watch the video

Our three minute video explains this phase in more detail.

Video: Digital Experience Design Principles - Phase 2 - Generate solutions
This three minute video explains Phase 2 of our Design Process. During the middle phase of design, you have a chance to try out different solutions to the problems you learnt about during your research. You will: Work out how your product or service may be created or evolved to meet the needs identified in phase 1 Generate multiple potential solutions (in a low-cost, low-effort way using prototypes) Test a number of these solutions with the people who are or will be using your product or service Select one, refine it, test it again

Measuring success

Each of our design phases have standards which you can use to assess how your project is performing against the standards.

Measuring success