User Experience (UX) service

Our design process

We use a human-centred design approach, as part of our Digital Experience Design Principles and Standards. This means fully exploring the problems our users face, and exposing them regularly to our work-in-progress solutions.

Our approach to project design makes sure your project meets user needs.

Explaining our Principles and Standards

What we mean by design

Digital Experience Design Principles

Nine core Principles underpin the Standards. These are overarching statements that express how we should approach a digital project.

Design phases

Our three phases of design allow you to fully explore your users' needs, making sure you are creating the right solution to the right problem. This can be mapped to the 'double diamond' design model.

Measuring success

The Standards lay out in detail how to assess your project.