School of Informatics

Industry summit explores how data science is transforming media

Media organisations from around the world are meeting in the School of Informatics to explore how advances in data science are changing the way the media works.

Data science uses computer technology to draw out meaningful insights from large amounts of information, such as social media. It could enable journalists to make sense of large sets of numbers, such as voting analysis after elections. It could also enable audiences to use interactive technology to personalise the news, such as in understanding the implications of a severe weather forecast.


The Data Science for the Media Summit, 13 October 2015, explores how data science is transforming all areas of the media sector. Speakers and attendees include representatives from the BBC, Bloomberg, Channel 4 and The New York Times, as well as researchers, media professionals and technology companies.


Themes include data journalism and audience engagement as well as how organisations can extract value from large amounts of archive data, for example old TV newsreels.

The summit has been organised by the University of Edinburgh as a partner in The Alan Turing Institute.

The Alan Turing Institute 

The Alan Turing Institute is a joint venture between the universities of Cambridge, Edinburgh, Oxford, Warwick, UCL and the Engineering and Physical Sciences Research Council (EPSRC). The Institute will promote the development and use of advanced mathematics, computer science, algorithms and big data for human benefit.

Media data are expected to unlock novel applications across a range of sectors and the Alan Turing Institute aims to be at the forefront of this wave of innovation.

Professor Richard KenwayNon-Executive Director, The Alan Turing Institute

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