Strategic Management (CMSE10002)
Normal Year Taken
Delivery Session Year
Visiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses.
Strategic management deals with the direction of the business and how its leadership and management may affect its direction. A key question of strategic management is how an organisation may achieve and sustain competitiveness. Guided by this question, the course introduces strategic management.
The course discusses building blocks of achieving competitive advantage and develops your skills in applying concepts and tools that enable you to identify and analyse strategic challenges and develop strategies. Discussing and applying concepts such as the understanding of strategic management as a social practice and various analytical tools advance your understanding and skills of strategic management in real life. The consideration of today's organisational challenges such as digital transformation, sustainability, and competing demands from different stakeholders will additionally contribute to this. CONTENT OUTLINE: Strategic Position (e.g. competitive environment, industry); Strategic Choice (e.g. strategic options at business and corporate levels); Strategy in Action (e.g. development, implementation). STUDENT LEARNING EXPERIENCE: The course uses a combination of in person lectures, workshops, a practical team project, and tutorials. Your individual and team learning will be assessed through two activities. The first activity is an academic term paper. Based on acquired knowledge, you work out independently an unanswered question on the topic of the course, develop a systematic answer, discuss new insights, and conclude with practical implications. The second activity is a group project (integrating insights of readings, workshops, and tutorials) to develop an analysis of a strategic challenge.
Written Exam 0%, Coursework 100%, Practical Exam 0%
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