Study abroad in Edinburgh

Course finder

Semester 1

Marketing and Society (BUST10108)


Business Studies





Normal Year Taken


Delivery Session Year



Visiting students must have completed at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Marketing course at intermediate level. This course cannot be taken alongside BUST08004 Marketing. We will only consider University/College level courses.

Course Summary

This course introduces students to a variety of applications of nonprofit marketing. It will consider how commercial marketing concepts can be applied to nonprofit organisations, in contexts such as charities marketing and fundraising, political marketing and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialisation of life, and the McDonaldisation of society. By the end of the course, students should be engendered with a critical understanding of the applications of marketing and have an appreciation of marketers' responsibilities to organisations and to society.

Course Description

SYLLABUS: Introduction to non-profit marketing; Social marketing; Charities marketing; Political marketing; Dark side of marketing - bad marketing practices; Living in a consumer culture; Commercialisation of life - childhood and adulthood; McDonaldisation of society.

Assessment Information

Written Exam 0%, Coursework 100%, Practical Exam 0%

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