Business Research Methods I: Introduction to Data Analysis (BUST08033)
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Visiting students must have completed at least 1 introductory level Business Studies course at grade B or above for entry to this course. This course cannot be taken alongside Statistical Methods for Economics (ECNM08016) or Data Analysis for Psychology in R 2 (PSYL08015). We will only consider University/College level courses.
In modern management it is important to be numerate. The objective of this course is to give the student an appreciation and an ability to employ Quantitative Techniques used in Business and Management Research.
All Business Management students require the ability to deal with quantitative material, including the collection, collation and analysis of such data. This course introduces students to the quantitative techniques in business mainly centred on statistical aspects. It also provides them with experience in designing questionnaires and report writing. Guidance will be given in using SPSS. SYLLABUS Types and Sources of Data, Samples and Surveys, Exploratory Data Analysis, Probability, Estimation and Sampling Distributions, Hypothesis Testing, Non-Parametric Hypothesis Testing, Correlation, Regression. STUDENT LEARNING EXPERIENCE The course is delivered through lectures, problem-solving sessions, discussion boards and self-experiential learning. The lectures provide the concepts of the techniques for collection, presentation and analysis of data. The tutorials reinforce the use of the techniques through examples and discussion. The student will gain valuable further understanding and experience through reading the appropriate sections in the suggestion text and through the coursework.
Written Exam 60%, Coursework 40%, Practical Exam 0%
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