Edinburgh Earth Observatory (EEO) Seminars

Friday 20th Mar 2020, 4.30pm

*Lec Thtr Rm 2.13, Geography*

Prof. Paul Longley

University College London

Title: Consumer Data Research

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Abstract:

This presentation will describe the ways in which ‘consumer data’, defined as Big Data arising out of transactions between consumers and customer-facing organisations, is transforming the granularity and frequency with which the form and functioning of British towns and cities can be measured. Examples will include the analysis of pedestrian movements and the dynamics of neighbourhood change. [The subject matter covered also forms the basis for two PhD opportunities in the coming academic season, described at https://www.cdrc.ac.uk/phd-opportunities/ . The closing date is March 13^th.]

About the Speaker:

Paul Longley has been Professor of Geographic Information Science at University College London since 2000, where he has also directed the ESRC Consumer Data Research Centre since 2014. He has been engaged in numerous research grants, book projects and Ph.D. supervisions (64 to date!) and has served as external examiner on a number of GIS-related courses (including Edinburgh’s).