Editorial style guide

Language and tone

Your content should use clear language, with no needless repetition, and shouldn't be over-formal.

Inclusive language

Our inclusive language guide focuses on editorial guidance that avoids bias and conveys respect.

British English

You should always use British English terms and spellings, not American or Scottish English.

Using plain language

Always keep your language direct and straightforward. Our video on plain English explains this in more detail.

Referring to the University

Use an initial capital to refer to the University or any of our specific Schools and Colleges. Use lowercase for general use.