Targets

TRADE is an acronym for our five targets for the City Region Deal; Talent, Research, Adoption, Datasets, and Entrepreneurship.

These were agreed in consultation with senior academic and management teams at the University of Edinburgh and Heriot-Watt University, and our City Region Deal partners and the Scottish and UK Governments.

For Talent we want to increase the skills and qualifications of graduates, those in training, and members of the workforce.

Our Research target is to increase the contribution of both universities’ world-class research to the City Region’s economic growth over 15 years. 

Adoption means helping public, private and third sector organisations adopt data innovation to improve products and services.

For Datasets, our aim is to attract more data to our world-class data analytics facility.

Finally, we’re aiming to help Entrepreneurial start-ups grow out of DDI activity and have set a target of around 400 new businesses.